In This Issue
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Hitting The Target With Radio
While it would be ideal to reach every potential skier with media advertising, even the largest operators need to fine tune and…
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Negotiating Software
The president of a medium-sized western ski area presented the Forest Service with a well designed and carefully thought out expansion plan.…
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Summer Construction Season
Two words sum up this summer construction season, and those words are “LBO” and “S-K-I.” Leslie B. Otten, president of LBO, the…
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Biggest, Baddest Snowmobile Race
Spirit Mountain in Duluth, Minn., has found an answer to perennial early-season slow-business woes. The area has become the site of the…
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Requiem For A Small Area
At the close of the dismal 1994-95 season, King Ridge, N.H., requested a short-term restructure with the ski area’s primary lender, New…
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A Plea From The Watering Hole
The small watering hole in the Serengeti Plain of Kenya, vital to all creatures, great and small, can be a stressful place…
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Editorial Integrity On Trial
I keep putting quotes around “ski testing” because what you three magazines do is not real testing: it’s more akin to theater…
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Just Say ” No!”
I have a message for all ski resort presidents. The subject is discount card companies. The message: Just say “NO!” The role…
