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SAM Magazine—Broomfield, Colo., April 19, 2017—Vail Resorts has named Inntopia, the e-commerce and central reservation platform for destination travel, as a key partner to offer real-time booking, lodging options, and dynamic pricing across VR's brand websites. The Inntopia platform will be integrated throughout Vail Resorts' North American destinations, beginning with the use of Inntopia's inventory distribution network this summer.

“We are very excited to be working with Vail Resorts,” said Trevor Crist, founder and chief executive officer of Inntopia. “The partnership will help Vail Resorts to continue to deliver exceptional service throughout the vacation booking journey and the complete vacation experience.”

“As we look forward to finalizing the pending acquisition of Stowe Mountain Resort and to becoming a member of the Stowe community, we are thrilled to be partnering with Inntopia, an important Stowe, Vt.-based business, which offers leading e-commerce technology throughout the world,” said Erik Austin, vice president of Vail Resorts Reservations. “We are committed to providing our guests a seamless way to reserve lodging and to offering our lodging partners an easy-to-use platform that interfaces with our websites. Inntopia will dramatically enhance the online booking process across our renowned mountain resorts throughout North America.”