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  • Pacific Group Resorts, Inc. Submits Top Bid for Jay Peak at $76 Million

    PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing the acquisition, PGRI is poised to bring renewed stability to the resort and its staff, and tap into its passion and energy. The prevailing bid remains subject to approval by the United States District Court in Southern Florida during a final hearing scheduled for Sept. 16. Judge Darrin P. Gayles, who has presided over the receivership in federal...

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SAM Terrain Park Contest Winners

SAM Magazine—Natick, Mass., Feb. 4, 2022—Nearly 2,500 votes were cast in the 15th annual SAM Terrain Park Contest, in which a total of 40 entries from ski areas around the world looked to earn the top spot in one of the three contest categories: Bread and Butter, Terrain Park Feature, and, new this year, Park Edit. Some of the resort-submit...

Bartels Promoted, Cook to Lead Seven Springs, Laurel Mountain, and Hidden Valley

SAM Magazine—Broomfield, Colo., Feb. 4, 2022—There are leadership changes in the works at Vail Resorts’ (VR) eastern properties: Mount Snow, Vt., general manager Tracy Bartels will become vice president of maintenance, planning and project management this Tracy Bartelsspring, joining VR’s mountain division senior leadership team; and Roundt...

Brandon Swartz Named as Attitash GM

SAM Magazine—Bartlett, N.H., Feb. 3, 2022—Brandon Swartz is moving back east to become the new general manager at Vail Resorts-owned Attitash, N.H., starting Feb. 7. Swartz is a New England native, but his ski industry career has taken him all over the country. Most recently, he had served as the GM at Hidden Valley, Mo., since November 2020. ...

I AM a Snowmaker 2022: And the Winner is…

SAM Magazine—Natick, Mass., Jan. 28, 2022—A record 16,000 votes were cast during the 11-day voting period in the 2022 HKD I AM a Snowmaker contest. This year’s contest showcased seven regionally diverse snowmaking teams from across North America: Boler Mountain, Ontario; Crystal Mountain, Mich.; Camelback Mountain, Pa.; Mountain High, Calif.;...

Share Winter and Motel 6 Partner on Snowsports Accessibility Initiative

SAM Magazine—Providence, R.I., Jan. 28, 2022—In an effort to improve snowsports accessibility, Share Winter Foundation has partnered with Motel 6 to provide mountain access and bring awareness to skiing and riding cost-barriers and the affordable options that exist to minimize them. “With Motel 6 as our very first lodging partner, we are tea...

Cross Country Ski Areas Off to a Good Start

SAM Magazine—Woodstock, Vt., Jan. 27, 2022—Season pass sales, demand for rental equipment, and lesson sales are all up at a majority of North American cross country ski areas as of Jan. 15, according to the results of a survey conducted in early-January by the Cross Country Ski Areas Association (CCSAA) and Snow Sports Insights.  The survey w...

Major Improvements Planned for Gore Mountain’s North Creek Ski Bowl

SAM Magazine—North Creek, N.Y., Jan. 27, 2022—Plans were unveiled this week for a new base lodge, a unique aerial attraction, a new chairlift, and additional ski terrain for the North Creek Ski Bowl area of New York’s Gore Mountain, which is owned and operated by the state-run Olympic Regional Development Authority (ORDA). Officials are seeki...

Camelback Resort to Provide Season Passes for Winter4Kids Participants

SAM Magazine—Tannersville, Pa., Jan. 25, 2022—Camelback Resort and Winter4Kids have partnered on a new initiative to support skiers and snowboarders from diverse economic, racial, and ethnic backgrounds. A beginner lesson at Winter4KidsThe initiative will provide three years of season passes, and other opportunities, to graduates of the Winter4...

Resorts Report Strong MLK Weekend Visitation

SAM Magazine—Cambridge, Vt., Jan. 21, 2022—After a break following the busy Christmas period, ski areas are again reporting strong business over the MLK holiday weekend, partially due to favorable weather and continued pent-up demand for outdoor activity. Although resorts still faced a mixed bag of challenges due to staffing shortages, cold tem...

Snow People — Winter 2022

In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements to supplier news, awards and obits. We celebrate the people that make this industry thrive.     People GREG GAVRILETS, MT. ROSE SKI TAHOE, NV Greg Gavrilets will take over as gener...

Club Med is Shaking Up the North American Ski Resort Experience

SAM Magazine—Petite-Rivière-Saint-François, Quebec, Jan. 21, 2022—Club Med’s first North American property at a mountain resort since the early 2000s is up and running slopeside at Canada’s Le Massif ski area. A Club Med group warms up with their ski guide slope side outside the base area building. With plans for a second North American...

Outsiders Network Aims to Diversify Outdoor Media, Marketing

SAM Magazine—Whistler, B.C., Jan. 20, 2022—Outsiders Network is a new online marketplace designed to connect brands with a diverse pool of outdoor talent and support, including athletes, models, actors, photographers, cinematographers, hair/makeup, and wardrobe crew who all specialize in shooting for media outside. The vetted talent is compris...

Wild Mountain to Install 40-Kilowatt Solar Array

SAM Magazine—Taylors Falls, Minn., Jan. 20, 2022—Wild Mountain is installing a 40-kilowatt solar array this spring. In 2021, Wild Mountain became the first CarbonNeutral Certified ski area in North America, and this solar investment aims to help the mountain continue to drive down its overall carbon usage. Wild will work with Cedar Creek Energ...

Local Lodge Owners to Acquire White Pine Ski Resort

SAM Magazine—Pinedale, Wyo., January 19, 2022—The owners of Lakeside Lodge in Pinedale, Wyo., Audrey and Kyle Odermann, have entered into a contract to purchase all assets of nearby White Pine Ski Resort from majority owners Robyn and Alan Blackburn, pending issuance of a new U.S. Forest Service special use permit for the new owners to operate ...

Happy Holidays for Western Destinations

SAM Magazine—Longmont, Colo., Jan. 18, 2022—December occupancy at Western destinations was up 11.7 percent compared to pre-pandemic 2019, and up 37 percent from December 2020, according to the latest report from DestiMetrics, the business intelligence division of Inntopia. As of Dec. 31, the average daily rate (ADR) for the month was up 40 per...

Park City Patrol Union Votes Yes on New Contract

SAM Magazine—Park City, Utah, Jan. 17, 2021—The Park City Professional Ski Patrol Association (PCPSPA) voted to approve a new contract with Vail Resorts (VR) on Friday. The union agreed to a base wage of $15 an hour, with $1 an hour incentive for patrollers who work some shifts out of both Park City Mountain Resort base areas, Canyons Village a...

Jim Vick Promoted to GM of Lutsen Mountains

SAM Magazine—Lutsen, Minn., Jan. 17, 2022—Lutsen Mountains has promoted director of operations and marketing Jim Vick to serve as the resort’s new general manager. Assistant director of operations and marketing Amanda Plummer was promoted to the role of assistant general manager. The promotions followon the heels of president Charles ...

Supreme Court Stays OSHA Vax Mandate

SAM Magazine—Washington, D.C., Jan. 14, 2022—The Supreme Court issued a decision staying the Occupational Safety and Health Administration’s (OSHA) mandate that employers with 100 or more employees require their workers to be vaccinated or produce a negative Covid-19 test on a weekly basis.  "This is helpful news to ski areas, who are fac...

Park City Patrollers Union to Vote on Vail Offer

SAM Magazine—Park City, Utah, Jan. 14, 2022— The Park City Professional Ski Patrol Association (PCPSPA) and Vail Resorts (VR) reached a tentative agreement Wednesday night after an hourslong bargaining session, according to a statement.  Union members were expected to vote on the offer Thursday night, Jan. 13. Until the vote is tallied, spec...

Vail Resorts Visitation Down for Start of Season

SAM Magazine—Broomfield, Colo., Jan. 14, 2022—Vail Resorts reported a drop in visitation and an uptick in revenue for the season-to-date period ended Jan. 2, 2022. The depressed visitation numbers, in particular, sit in juxtaposition to the portrait in the news of epic lift lines and crowded slopes at the company’s resorts over the Christmas ...

Covid Impacts Quantified in Quebec Ski Areas Study, Visits Up

SAM Magazine—Terrebonne, Quebec, Jan. 13, 2022—While Quebec ski areas were able to open and stay open for the 2020-21 winter season, financial results unveiled as part of the “Economic and Financial Study of Quebec Ski Areas” show that several lines of business were down dramatically year-over-year as a result of Covid operating limitations...

Pettigrew Out at Stevens Pass, Fortune Named Interim GM

SAM Magazine—Leavenworth, Wash., Jan. 12, 2022—The ongoing operational and guest experience challenges at Vail Resorts-owned Stevens Pass, Wash., appear to have necessitated a change in leadership.Tom Fortune Tom Fortune, general manager of Heavenly, Calif., also owned by Vail Resorts, shared a message as the “new interim general manager of S...

Snowmaking Pipe Ruptures at Beech Mountain, Two Guests Injured

SAM Magazine—Beech Mountain, N.C., Jan. 11, 2022—A snowmaking pipe under a chairlift at Beech Mountain ruptured on Friday, Jan. 7, blasting guests passing over it with water. Several people were caught in the high-pressure spray as the lift kept spinning, while others jumped 25 feet from the chair to avoid the water. Two guests were transported...

Loaded Chair Detaches, Falls at Wildcat

SAM Magazine—Pinkham Notch, N.H., Jan. 10, 2022—On Saturday, Jan. 8, a chair carrying a 22-year-old snowboarder on the Snowcat triple at Wildcat Mountain, N.H., detached from the haul rope and fell nearly 10 feet to the ground. The guest was taken to a nearby hospital with serious rib injuries. According to state fire marshal Sean Toomey, the ...

2022 “I AM a Snowmaker” Voting is Now Open

SAM Magazine—Natick, Mass., Jan. 10, 2022—Online voting for the 2022 HKD and SAM “I AM a Snowmaker” contest is now open through midnight (EST) on Friday, Jan. 21. Since it debuted the winter of 2013-14, the annual I AM contest—sponsored by HKD Snowmakers—has highlighted the hard work, determination, and camaraderie of snowmakers, reco...

Holiday Period Turbulence and Triumph

SAM Magazine—Cambridge, Vt., Jan. 7, 2022—While many resorts grappled with the impacts of the Omicron surge over the holiday season, which left operators with already-reduced workforces even shorter staffed, visitors still flocked to the mountains in earnest to participate in their favorite winter activities. Angel Fire Fireworks 2022Extreme we...

Covid Keeps Magic Mountain Closed Today

SAM Magazine—Londonderry, Vt., Jan. 7, 2022—Magic Mountain, Vt., was not able to open today as planned after a member of its ski patrol tested positive for Covid yesterday, leaving the ski area with too few patrollers to safely operate. The news was shared last night in an online “Alpine Update” from Magic Mountain president Geoff Hatheway,...

Jiminy Peak Snowmaker Dies After On-Hill Accident

SAM Magazine—Hancock, Mass., Jan. 6, 2022— Jiminy Peak, Mass., snowmaker Kimberlee Francoeur, 30, of Lanesborough, Mass., died after a snow groomer operator reportedly backed into the snowmobile she was operating during the day on Tuesday, Jan. 4. The Berkshire District Attorney’s office and Massachusetts State Police are investigating the in...

Skinner Acquires Full Ownership of Lutsen Mountains

SAM Magazine—Lutsen, Minn., Jan. 6, 2022—Charles Skinner is now the sole owner and president of Lutsen Mountains, Minn., after acquiring co-president Tom Rider’s 50 percent ownership interest in the resort. The stock purchase was made under a process initiated by Rider pursuant to a longstanding buy-sell agreement between the parties. The sp...

Vail Resorts' Rough Holiday

SAM Magazine—Longmont, Colo., Jan. 5, 2022—Staffing shortages, large crowds, long liftlines, limited terrain, overflowing parking lots, Covid restrictions, and more plagued many resorts during the holiday season, but none more so than Vail Resorts. Across its network of resorts, VR seemed to fare worse than many other resorts—and has dominate...

Crystal Mountain Implements Parking Reservations

SAM Magazine—Enumclaw, Wash., Jan. 5, 2022—In response to high demand, especially amid ongoing snowfall, Crystal Mountain, Wash., will implement a reservations system for its limited on-resort parking on Fridays, Saturdays, and Sundays for the rest of the season, beginning Jan. 15. It is also “significantly increasing” the use of its overfl...

Snowcats Save Christmas at Kimberley

SAM Magazine—Kimberley, B.C., Jan. 4, 2022—After a suspicious Dec. 18 fire destroyed the control system for the main chairlift at Kimberley Alpine Resort, the ski area managed to find an innovative workaround just in time for the holidays. The disabled chair is the only lift out of the base area village, but with help from neighboring resorts R...

Covid Spikes at Killington

SAM Magazine—Killington Vt., Jan. 3, 2022—A special testing site opened at Killington Resort on Sunday after 5 percent of its staff contracted Covid over the holiday period.  The Vermont Department of Health confirmed that, as of Thursday, 86 Killington employees had tested positive, making this the largest known outbreak currently affecting ...

Resorts Respond to Boulder-Area Fires

SAM Magazine—Superior, Colo., Jan. 3, 2022—In response to the wildfire disaster that struck Boulder County just before the new year, local Powdr-owned resorts Copper Mountain and Eldora Mountain are launching an initiative to provide financial relief for those impacted. A view of a Boulder County neighborhood that was destroyed by a wildfire i...

NSAA Cancels Winter Shows

SAM Magazine—Lakewood, Colo., Jan. 3, 2022—The National Ski Areas Association (NSAA) has cancelled its in-person Western and Eastern Winter Conferences and Tradeshows, scheduled for mid-January at Snowmass, Colo., and early-February at Killington, Vt., respectively. The cancellations come as Covid cases surge across the country. Member feedba...

Wintergreen Suspends Ops Due to Unseasonable Temps

SAM Magazine—Wintergreen, Va., Dec. 31, 2021—Due to unseasonably warm temperatures, Wintergreen Resort in Virginia temporarily suspended skiing and snowboarding operations Dec. 29. “While we wish our mountain was completely covered in snow with all outlets and operations in full swing, we are weathering the weather (or lack thereof), with ou...

Historic Snow for Cali Resorts Complicates Start of Holidays

SAM Magazine—Norden, Calif., Dec. 29, 2021—“WE ARE BURIED—it feels like March,” said Sugar Bowl general manager Greg Dallas on Tuesday as the resort was preparing to reopen after a historic, multi-day winter storm dropped more than 10 feet of snow since Christmas Eve, closing highways and forcing Sugar Bowl and several other California re...

Ski Areas Respond Mid-Holiday as Covid Surges

SAM Magazine—Ludlow, Vt., Dec. 29, 2021— In the middle of a busy holiday period, ski area operators in some pockets of the country are being forced to respond to growing regional Covid case numbers and outbreaks among staff with policy updates and operational changes .  At this time last year, Covid infection rates were trending flat or down....

PSIA-AASI Launches New Resource for Teaching Kids

SAM Magazine—Lakewood, Colo., Dec. 20, 2021— The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) published a new manual, Teaching Children Snowsports, to support instructors in helping kids learn to ski and ride.  With NSAA estimating more than half of ski and snowboard lessons are t...

Schweitzer Opens New Employee Housing

SAM Magazine—Sandpoint, Idaho, Dec. 14, 2021—Schweitzer has converted a former assisted living facility in nearby Sandpoint into employee housing for winter and summer seasonal staff. Schweitzer HR director Scot Auld, Schweitzer CEO and president Tom Chasse, and Schweitzer chief development officer Lance Badger in a room at Schweitzer's Hemlock...

Blacktail Mountain Joins Indy Pass

SAM Magazine—Portland, Ore., December 14, 2021—The Indy Pass has added Montana ski area Blacktail Mountain to its growing list of resorts in the Northern Rockies, bringing its total number of partners to 77 in North America, 81 worldwide.  “We are very excited to join the Indy Pass coalition and look forward to welcoming Indy Pass holders f...

Holiday Survey Indicates Active Season Ahead

SAM Magazine—Cambridge, Vt., Dec. 14, 2021—A newly released study from the Outdoor Industry Association (OIA), Cross Country Ski Areas Association (CCSAA), and Snow Sports Insights (SSI) shows a continuing shift in buying, working, and travel trends towards midweek outdoor participation, increased travel, and online shopping.  Midweek partici...

Holiday, Winter Season Looking Merry at Western Destinations

SAM Magazine—Winter Park, Colo., Dec. 14, 2021—Despite a slow start to the 2021-22 winter, as of Nov. 30, aggregated reservations, rates, and revenue for the coming winter at Western destinations were comparing favorably to the last two seasons, according to the latest Monthly Briefing from DestiMetrics, the business intelligence division of In...

Vail Resorts Optimistic On Coming Season

SAM Magazine—Broomfield, Colo., Dec. 10, 2021—Vail Resorts (VR) reported a 47 percent increase in season pass units for the 2021-22 season, as of Dec. 5, 2021, and a 21 percent increase in sales dollars. Year over year, this equates to an increase of 700,000 pass units, according to Liftblog.com. The pass sales numbers were part of Vail's first...

Vail Resorts to Acquire Seven Springs, Hidden Valley, and Laurel Mountain

SAM Magazine—Broomfield, Colo., Dec. 8, 2021—Vail Resorts has entered into an agreement to purchase Seven Springs, Pa., from Seven Springs Mountain Resort, Inc. As part of the $125 million deal, the company will also acquire Hidden Valley Resort, Pa., and the operations of Laurel Mountain Ski Area, Pa. The transaction is expected to close this ...

Cautious Optimism and More Openings Post-Thanksgiving

SAM Magazine—Cambridge, Vt., Dec. 3, 2021—Most open ski areas are reporting strong attendance and positive visitor feedback over the Thanksgiving holiday, with loosened outdoor Covid protocols restoring a cautious sense of normalcy to the mountains. Heading into this weekend, cold temps and new snow are allowing more resorts to start turning li...

Jackson Hole Boosts Minimum Wage from $15 to $18

SAM Magazine—Teton Village, Wyo., Dec. 2, 2021—Jackson Hole Mountain Resort (JHMR) increased its minimum wage for all non-tipped positions from $15 per hour to $18 per hour, effective immediately. The wage increase aims to help with employee recruitment and retention by supporting staff to live and work in the Jackson Hole community. “We con...

NSAA Advises Resorts on OSHA Vax Mandate Suspension

SAM Magazine—Lakewood, Colo., Nov. 24, 2021—The National Ski Areas Association (NSAA) has shared new guidance for ski area operators regarding the Nov. 4 OSHA emergency temporary standard (ETS) requiring businesses with 100 employees or more to implement and enforce a mandatory Covid-19 vaccination policy. Although OSHA has been court ordered ...

Kingvale, Tapawingo Coming Back Online in 2022

SAM Magazine—Truckee, Calif., Nov. 24, 2021—Two small ski areas on opposite sides of the country are set to reopen after years of closure: Kingvale Terrain Project, Calif., and Tapawingo (aka Woodbury Ski Area), Conn. Eric Anderson and Day Franzen Kingvale After shuttering in 2011, the all-terrain-park Kingvale Terrain Project, located just ...

French Ski Areas Must Require Masks, No Vax Mandate (Yet)

SAM Magazine—Porte-de-Savoie, France, Nov. 22, 2021—The French government issued a new national protocol requiring masks in lifts lines and on chairlifts at the country’s 250 ski areas this winter. The protocol does not require guests to provide immunization records for access, but the French Ski Areas Association (Domaines Skiables De Franc...

Blacktail Mountain Acquired by Mission Ridge

SAM Magazine—Lakeside, Mont., Nov. 19, 2021—The owners of Mission Ridge, Wash., have purchased Blacktail Mountain Ski Area in Lakeside, Mont. Blacktail has been on the market since 2017.  The purchase price was not published. At one point, the 1,000-acre ski area was listed for sale on Craigslist for $3.5 million. Transition of ownership will...

Uncooperative Weather Delays Some Resort Openings

SAM Magazine—Wardsboro, Vt., Nov. 17, 2021—A recent spate of mild weather has forced several ski areas from the Northeast to the Rockies to delay their planned opening day until the weather cooperates long enough for snowmaking crews to work their magic. Steamboat released an informative video on Facebook about why they were delaying their open...

Justin Sibley Named CEO of POWDR

SAM Magazine—Park City, Utah, Nov. 17, 2021—Powdr co-president and CFO Justin Sibley has been named chief executive officer of the company. He steps into the role following the departure of co-president Wade Martin. Sibley will be responsible for leading Powdr’s future development, which includes exploring adventure lifestyle spaces beyond sk...

Vail Resorts Unveils New Winter Plans and Procedures

SAM Magazine—Broomfield, Colo., Nov. 16, 2021—Vail Resorts (VR) is implementing new operational plans and guest service procedures for winter 2021-22, including limited peak ticket sales, changes to lift loading and unloading, and forecasted lift line wait times. The changes aim to prioritize passholders and improve the guest experience. “Ba...

Perlman Promoted, Leadership Changes at Steamboat

SAM Magazine—Steamboat Springs, Colo., Nov. 12, 2021—Steamboat Ski Resort & Corporation (SSRC) president and chief operating officer Rob Perlman has been promoted to Alterra Mountain Company as regional chief operating officer of its central region, which includes Deer Valley and Solitude, Utah, and Steamboat and Winter Park, Colo.Shea, S...

Aspen Skiing Company Raises Wages, Adds Housing

SAM Magazine—Aspen Snowmass, Colo., Nov. 12, 2021— Beginning with the next pay period, Aspen Skiing Company (ASC) will increase starting hourly pay to $17 per hour for all non-tipped or commissioned positions in Aspen Snowmass and at the Limelight Hotel in Ketchum, Idaho—up from the previous minimum of $15.60 per hour. Many second-, third- an...

Western Destinations Set Summer Record, Strong Winter

SAM Magazine—Bradenton, Fla., Nov. 12, 2021—Western mountain destinations nailed down their best aggregated summer ever for occupancy, daily rates, and revenue, according to the Monthly Market Briefing from DestiMetrics, the business intelligence division of Inntopia. Bookings for the winter are also on a very strong pace, ahead of 2019 for bot...

Brundage to Add Overnight Accommodations, New Base Lodge, and More

SAM Magazine—McCall, Idaho, Nov. 11, 2021—Brundage Mountain’s new ownership group, which acquired the ski area in November 2020, has a 10-year plan to transform the mountain into a multi-season destination resort. Upgrades include new ski-in/ski-out accommodations, a revitalized base village, expanded lifts and terrain, and an array of new re...

Rules Change Tightens Vax Requirements at Austrian Ski Areas

SAM Magazine—Vienna, Austria, Nov. 9, 2021—As of Nov. 8, skiers and riders looking to hit the slopes in Austria will need to demonstrate proof of vaccination or recovery from past infection to travel into the country, access ski lifts, stay in any type of accommodation (including chalets, holiday apartments, mountain huts, etc.) or visit bars a...