Outlook on Resort Marketing Report

North American ski area marketers offered a bevy of interesting insights about their budgetary and staffing circumstances, preferences and strategies, concerns, successes, missteps, and much more in their responses to the inaugural “Outlook on Resort Marketing” survey, produced in a collaboration between MMGY Origin and SAM. Here, we present a sample of some of the aggregated survey results and analysis that can be found in the full report, which will be available this summer. 

While every resort in North America is different and has unique challenges, we hope this report will provide marketers and management with points of comparison, different learnings, and some opportunity to better situate where their resort sits in the landscape.