In This Issue
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Best and Worst in Marketing 2023-24
Fun and funny, low-key and serious, tone-deaf and forgettable, and everything in between, our panelists explain the various marketing efforts that stood…
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Peer Reviews
Marketing leaders compliment other ski areas’ jobs-well-done. This story is from the SAM print archive Subscribers can read the full digitized…
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Learn to Ski, Learn to Ride
Post-LSSM, learn-to initiatives remain a key piece of the growth strategy for many ski areas—but there is still work to be done…
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Is Lower Guest Satisfaction & Loyalty the New Normal?
An exploration of the recent sharp declines in national Net Promoter Scores. National Ski Areas Association (NSAA) data show that winter resort…
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The Question of Capacity
How the concept of comfortable carrying capacity can also help with community-wide planning as crowds grow. This story is from the…
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Mountain Spy :: May 2024
Staffers struggle with an unusual question: “Can I grass ski at your resort this summer? I have my own equipment. There are…
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Outlook on Resort Marketing Report
SAM and MMGY Origin partnered to produce a new survey and report aimed at providing resort marketers with annual benchmarks for their efforts.…
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Passes for Sale
An uneven season informed early 2024-25 pass sales strategies across North America. It’s no secret that the 2023-24 ski season was, to…
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News and Views :: May 2024
Guesstimates for ’23-’24 visits, the longest preseason ever, get to know North Carolina ski areas, calling B.S. on ticket sales, and more.…
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Idea Files :: May 2024
Clever solutons for on-hill signs, sanitary trash cabinet access, and lift chairlift carriers. SKI TRIPODS This story is from the SAM print…
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Coasting Along
The mountain coaster market is expanding and new tech is improving safety and throughput. This story is from the SAM print…
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From Tee to Green
How to improve your golf course—and maybe its ranking—without breaking the bank. This story is from the SAM print archive Subscribers…
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Due Diligence: The Financial Foundation
Due diligence is the financial foundation of any new building or major renovation project. A strong and stable financial foundation is essential…
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Take It All Into Account
A revealing deep dive into the “2022-23 Economic Analysis of U.S. Ski Areas.” During the 2022-23 season, the United States ski industry…
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Snowmaking’s Secret Sauce
Prioritize your people to perfect the snowmaking process and product. Imagine this: You’re a snowmaker on a snowmaking gun run. It’s 2…
