Take It All Into Account

During the 2022-23 season, the United States ski industry experienced record western snowfalls that drove a surge of visitation at large and extra-large Western ski areas, resulting in a new industry record of 65.4 million skier visits. Despite inconsistent weather elsewhere in the U.S., visitation remained strong, buoyed by investments in snowmaking and grooming. 

While skier visits are an important measure of industry health, revenue and profitability are the measure of business success. Each region experienced relatively varied results in this respect, according the “2022-23 Economic Analysis of United States Ski Areas.”