SAM Coverage
Conversion
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Learning Curves
As Learn to Ski and Snowboard Month continues to grow, see how resorts across the country are promoting the program. Jim Mullins, marketing director…
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Creating Skiers
Innovative ski and snowboard schools across the country illustrate how resorts can create new customers. For years now, the ski industry has worried that…
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No Child Left Out
Programs coast to coast are bringing all sorts of newcomers to winter sports. As the diversity buzz grows stronger through the snowsports industry, pockets…
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Speak Out :: Conversion: Where Have You Gone?
Trial and Conversion. In this issue (page 54), our financial guru, Jeff Harbaugh, tackles the industry’s annual Economic Analysis again. More importantly, he brings…
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Speak-Out :: More MAS
Diversity and the MAS Report The Multiculturals in Action Sports Report, 2010 Hispanic Snow Summary, more simply called the MAS Report, is a wake-up…
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Speak-Out :: Humans Were Not Meant To Hibernate
Learn to Ski and Snowboard Month. When your industry attracts only 3.5 percent of the U.S. population, there is plenty of potential for…
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Filling Up the Park
Mountain Creek is giving away lessons and more than doubling its ski and snowboard school bookings. The sun was out and the snow was…
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Getting Schooled
Ski school participation is waning across the board. How do we get more people to sign up to try our sport? In the golden…
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Blue Pages :: November 2009
SCORE: VAIL, $9 MILLION, INVESTORS, 0… WANT MORE KIDS? GET OUT!… HELMETS FOR ALL ON-SNOW EMPLOYEES?… BOLTON VALLEY TAPS THE WIND… HEALTH CARE REFORM…
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Higher Learning
The Burton Snowboard Academy at Northstar-at-Tahoe is creating core participants. Learning to snowboard can be a tough go. It looks so cool on TV,…
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Speak Out :: Group Visits are Not the Big Answer
Leigh Nelson President of Welch Village Ski Area talks group sales. The article “Trippin’” in the July issue of SAM inspired several recollections and…
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Growth Spurt Ahead?
A recession seems like an odd time to be talking about growing the market, but two factors make it a real possibility, if resorts…
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It Takes a Ski Village
The SOS program is a great example of how ski areas can reach minority groups, build lifelong winter enthusiasts and give back to the…
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Success Stories
When it comes to retention, the wintersports industry does not fare too well. There are exceptions to the rule, though. To paraphrase comedian Stephen…
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Making the Connection
How retailers and resorts can work together to help recruit and retain new participants. For all that they share in common, retailers and resorts…
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Speak Out :: Snowsports Schools and Remembering Darcy Brown
Rick Kahl asks Is a Snowsports School a Profit Center or a Recruiting Center? Ann Rowan remembers Darcy Brown. Is a Snowsports School a…
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Keeping Up With the Joneses
Here’s a look at how small ski areas around the country successfully compete for their share of the pie. In a country that seems…
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Demystifying Diversity
At Mountain High, Calif., snowboarders outnumber the skiers, minorities outnumber Caucasians, and its total visits outnumber the neighbors’. What is the first impression of…