SAM Coverage
Conversion
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Blue Pages :: November 2008
JAY TAPS VISA PROGRAM TO FUND HOTEL… ALTERNATE ENERGY PICKS UP STEAM… CHINA: OWER TO THE (RICH) PEOPLE… SHOWDOWN OFFERS FREE LEARN-TO PROGRAM… WE…
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Moms Wanna Rock, Too
If you think that terrain parks are only for the kids, think again. Young mothers are showing an interest, but they need somewhere to…
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Who’s Trying Now?
Conversion and retention are the buzzwords of the industry. While the overall needle hasn’t moved much, here are some bright spots. It’s hardly a…
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Get ’em While They’re Young
Maine-based WinterKids infiltrates the school system to promote outdoor education and winter sports. It’s a long journey from equatorial Africa and southeast Asia to…
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Speak-Out :: January 2006
Burt Mills, General Manager and COO of Moonlight Basin, courts new skiers with “Free Skiing for Those Who Earn It.” Olympic medalist Billy Kidd…
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David Perry Leaves SkiCo For Post With New Joint Venture
SAM Magazine—Aspen, Colo., July 19, 2017—Aspen Skiing Company’s chief operating officer, David Perry, left the company Monday to become a full-time consultant in launching…
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UPDATE: Grouse Mountain Sale Finalized
SAM Magazine—North Vancouver, B.C., July 19, 2017—Grouse Mountain in North Vancouver has been acquired by GM Resorts, a company that was just incorporated in…
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Making Skiing Fun Again
To build our sports, reframe skiing—and riding—as a mountain experience. Our sports’ beauty is what seduces guests into becoming skiers and riders. Last winter…
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40th Annual LMS Draws Record Attendance
Celebrating its 40th year of educating ski area personnel, the Lift Maintenance Seminar (LMS) welcomed the biggest crowd in its history at this year’s…
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Learning From Experiments
The results from two new programs aimed at getting more newbies into snowsports have implications for resorts nationwide. It’s the fundamental question every resort…
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Vail Resorts Selects Inntopia For Vacation Booking System
SAM Magazine—Broomfield, Colo., April 19, 2017—Vail Resorts has named Inntopia, the e-commerce and central reservation platform for destination travel, as a key partner to…
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Charles Blier to Join Prinoth North America
SAM Magazine—Granby, Quebec, March 28, 2017—Industry veteran Charles Blier has been named Prinoth’s vice president of sales, snow grooming North America. He will start…
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Mountain Spy :: November 2016
Arriving at a ski area for the first time can be intimidating for those who have never, ever even pulled into the parking lot…
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Summer Ops Camp 2016 Wrap Up
More than 160 summer operations managers, vendors, and schemers gathered at the Canyons Grand Summit in Park City, Utah, to explore the state of…
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Focusing on Beginners
Resorts are expanding efforts to attract—and convert—newcomers. The 2016 January Learn to Ski and Snowboard Month (LSSM) lured a record number of never-evers onto…
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SPEAK OUT :: Why More People Don’t Like Us
In reply to your article, “Why Don’t More People Like Us?” (SAM March 2016), I think an important reason that you forgot to mention…
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What Never-Evers Want
The NSAA Beginner Conversion Study delves deep into the learn-to process. At the close of a skier or snowboarder’s very first day on the…
