SAM Coverage
Conversion
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Dream Come True
The Big SNOW indoor ski and ride facility showcases a radical and instructional approach to the learn-to experience. By early February, Big Snow…
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Life After LSSM
Without the Learn to Ski and Snowboard Month initiative to drive awareness, resorts are taking new approaches to promoting entry into winter sports. After…
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Humble Beginnings
Resort industry leaders and personalities share personal stories of their first time on skis in this third installment of #MyFirstMountain. We always remember our…
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SAM Summit Series 2019—Part 2: Thinking About Growth
A select group of resort leaders answer difficult questions about how to attract, accommodate, and retain next-generation customers. In year two of the SAM…
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Passion Starts Here
Our #MyFirstMountain series profiles four places where skiers and riders begin their love affair with winter sports. Is it too mystical to say that…
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Non-Profit Ski Areas
Local ski hills are the breeding ground for new skiers and riders. Increasingly, non-profits are taking control and running the show. First of a…
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Growing Together
A global look at the issues of expanding participation in winter sports, and outdoor sports in general. For almost two decades now, the flat-lined…
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Increasing Beginner Conversion
Research and recommendations to help understand your learn-to audience and fine-tune your offerings for it. Increasing the conversion rate of first-timers and beginners into…
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Rethinking Achievement
Rewarding kids for good grades is a no brainer, but are we missing an opportunity to do more? I was never a Whitney Houston…
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Progression Through Events
Introduce women and children to your park in programs that are tailored to their needs and interests. The 2017-18 season is upon us,…
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We Teach People
Improving the first-time experience for would-be skiers and riders requires a concerted effort across a resort. The all-important role that ski and snowboard…
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Get In, Get Out
Leading rental shop practices for handling newcomers to skiing and riding. The rental process and its many steps—paperwork, standing in lines, boot fitting,…
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Guests of the Future
New demographic studies show that the snowsports industry is going to have to tap new markets. The issue of growth in snowsports is at…
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Look, Ma, No Wedge!
See why Welch Village threw out its old instruction methods. Beginner conversion is what we do in the Midwest. If we don’t work hard…
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Teaching, Naturally
Terrain-based teaching is changing the way some resorts are converting newcomers into lifelong enthusiasts. It was mid-November 2012, a few short weeks before Camelback…
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Conversion Challenge
See how two areas on either coast successfully brought never-evers back. For the past 10 years, the mountain resort industry has circled around the…
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Online Exclusive :: Teaching by Terrain
More stories of successful conversions. Sometimes, a seemingly novel idea has been in front us the whole time, just waiting for someone to combine…
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Going to the Next Level
Bring A Friend program and new partners can help boost LSSM well above last season’s 100,000. Learn to Ski and Snowboard Month (LSSM), now…