SAM Coverage
Human Resources
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Reinventing Resilience
Individual resiliency is key to organizational success. This story is from the SAM print archive Subscribers can read the full digitized article online — along…
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International Workers to the Rescue
Staff members on J-1 or H-2B visas infill workforce gaps and bring skills and diversity to ski areas. When Gabriela Riquele isn’t busy working…
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Finding Staff
A tight labor market is forcing resorts to rethink and expand their staff recruitment efforts. With the nation’s unemployment rate hovering below 4…
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Retaining Your Best People
Tips for creating a sticky workplace culture. It’s not getting any easier to attract and retain great employees. In particular, the availability of bright,…
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Four-Season Stress
Operating year-round has many benefits, but also comes with staffing challenges. On June 8, 2019, skiers were still carving turns at Sommet Saint-Sauveur in…
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Speak Out :: January 2018
As harassment revelations topple leaders across a wide swath of industries, we must assess our own business culture. Timing Is EverythingBy Olivia Rowan, Publisher,…
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How Effective is Your Staff?
Engage frontline employees in the guest experience to drive more visits and greater revenue. To guests, frontline staff are the face of the resort.…
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Evolving Orientation
Yes, you can make the onboarding process both more entertaining and more effective, as several resorts have discovered. Employee orientation programs at some…
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Mount Snow Names Erik Barnes as New General Manager
SAM Magazine—Mount Snow, Vt., Oct. 11, 2017—With current general manager Kelly Pawlak leaving to assume the role of president and CEO of the National…
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Timberline Lodge First Resort to Open in North America
SAM Magazine—Timberline Lodge, Ore., Oct. 11, 2017—Since September, winter storms have been dropping a fair amount of snow on the high country out West,…
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Vail Resorts Names Ogilvie Urban Ski Areas Vice President
SAM Magazine—Broomfield, Colo., Aug. 31, 2017—Vail Resorts has named Taylor Ogilvie as the new vice president of the company’s urban ski areas. Ogilvie was…
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Revamp Your Recruiting Strategy
How one ski area went from struggling to meet staff quotas to selecting applicants off a waiting list. Staffing a ski area for winter…
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NSAA Names Riehle as New President
SAM Magazine—Lakewood, Colo., Aug. 28, 2017—Parker Riehle is the new president and CEO of the National Ski Areas Association (NSAA). Riehle—who is currently the…
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SNOW Operating to Operate Mountain Creek Ski Resort
SAM Magazine—Vernon, N.J., Aug. 22, 2017—SNOW Operating has entered into a long-term partnership with Mountain Creek Ski Resort, N.J., to manage the resort’s winter…
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Greasy Glass Ceiling?
Mountain operations have typically been a male-dominated world. But that is changing as women make their way out of the offices. It wasn’t long…
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Maintaining Mid-Season Momentum
Resorts are taking a variety of steps to avoid late-season burnout. Christmas is over. New Year’s. Crazy busy MLK weekend. The next big holiday…
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When It’s Time to Change, You’ve Got to Rearrange
Year-round operations pose opportunities and challenges for employers and employees. It used to be that many mountain resorts, especially the ones with long winter…
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Creative Staffing
Technology is not a panacea when it comes to scheduling, but it can often help. Recent seasons have been watersheds for many areas as…