SAM Coverage
leadership
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SAM Summit Series Expands to 60 Participants, Welcomes New Mentor Class
SAM Magazine—Natick, Mass., Sept. 17, 2026—After eight years of connecting small cohorts of emerging mountain resort professionals with industry leaders, SAM is expanding its…
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Happy Staff = Happy Guests
Why there’s a direct correlation between employee satisfaction and guest loyalty, and how ski areas can capitalize on the opportunity.
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Beyond Orientation: New Approaches to Staff Readiness
Six resorts are doing more than one-and-done onboarding to better prepare new hires and managers alike ahead of the busy winter season.
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Mountain Spy :: Employment Edition
In honor of hiring season, the Spy revisits 20 years of employment-related calls.
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Lessons in Leadership
Summit Series mentors share leadership lessons on navigating change, building culture, developing people, and growing careers.
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Mt. Ashland Names Rachel Canada as General Manager
SAM Magazine—Ashland, Ore., Sept. 2, 2026—Rachel Canada has been appointed as the new general manager of nonprofit Mt. Ashland Ski Area, effective Sept. 2.…
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Antelope Butte Names Peter Johnson General Manager
SAM Magazine—Shell, Wyo., Aug. 7, 2026—Antelope Butte Mountain Recreation Area has appointed Peter Johnson as its new general manager. Johnson most recently led the…
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Ragged Mountain Names Wickstrom General Manager
SAM Magazine—Danbury, N.H., July 23, 2026—Ragged Mountain has named Alan “Al” Wickstrom as general manager, bringing the longtime New Hampshire operations leader back to…
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Eaglecrest Board Appoints Julie Piper as Next General Manager
SAM Magazine—Juneau, Alaska, July 22, 2026—The Eaglecrest board of directors selected Julie Jackson Piper to be the next general manager of the non-profit Eaglecrest…
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Bolton Valley Shuffles Leadership Team
SAM Magazine—Bolton Valley, Vt., July 22, 2026—Left to right: Evan DesLauriers, Lindsay DesLauriers, Tara Murphy, Nick Lemire.Bolton Valley Resort’s leadership is evolving, as president…
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Wirth Named General Manager of Bretton Woods
SAM Magazine—Bretton Woods, N.H., July 21, 2026—Omni Mount Washington Resort & Spa has appointed Jace Wirth as general manager of Bretton Woods Ski Area,…
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10 Under 30
These 10 rising professionals are making an outsized impact on their organizations—and on the future of the snowsports industry.
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Randles Headed to Hunter as New VP and GM
SAM Magazine—Hunter, N.Y., June 30, 2026—Chuck Randles has been named as the new vice president and general manager of Hunter Mountain, effective July 15, 2026.…
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Changing the Narrative Around Ski Industry Careers
The ski industry offers unique careers for young professionals, but do they know that? For an industry that touches millions every winter, the mountain…
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Cubbage Promoted to GM of Powder Mountain
SAM Magazine—Eden, Utah, June 29, 2026—Powder Mountain named Bill Cubbage as general manager of resort operations. He will oversee guest services, rental and retail,…
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Barnes to Succeed Hawkes as Wisp Resort GM in Planned Leadership Transition
SAM Magazine—Deep Creek Lake, Md., June 22, 2026—Erik BarnesErik Barnes will join Wisp Resort as general manager designate, ultimately succeeding general manager Ron Hawkes…
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Swartz Tapped to Lead Smugglers’ Notch
SAM Magazine—Jeffersonville, Vt., June 10, 2026—Smugglers’ Notch Resort appointed Brandon Swartz as its new general manager. Swartz most recently served as general manager of…
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Skeetawk Names Thompson as General Manager
SAM Magazine—Palmer, Alaska, June 4, 2026—Skeetawk Ski Area has promoted Ryan Thompson to general manager. Thompson previously served on the board of directors for…