SAM Coverage
leadership
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Ski Career Event Seeks Industry Support
SAM Magazine—Henniker, N.H., July 14, 2025—In less than 24 hours, more than 120 students in career and technical education (CTE) programs around New Hampshire…
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10 Under 30
Meet the class of 2025: These next-gen leaders bring fresh thinking, heart, and hustle to every corner of the mountain resort world. The recipe…
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Amanda Buswell Promoted to Regional GM of Hoyt Family Businesses
SAM Magazine—Madison, N.H., June 26, 2025—Longtime team member Amanda Buswell has been promoted by the Hoyt family—owners of King Pine Ski Area, Danforth Bay…
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PGR Names New GMs at Wintergreen and Mount Washington (B.C.)
SAM Magazine—Park City, Utah, June 24, 2025—Pacific Group Resorts (PGR) has promoted Zach Marlowe and Mike Manara to serve as general managers of Wintergreen,…
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Taos Ski Valley Promotes John Kelly to CEO, Norden to Become Board Chair
SAM Magazine—Taos Ski Valley, N.M., June 20, 2025—Taos Ski Valley named longtime executive John Kelly as its new chief executive officer, with current CEO…
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Indy Pass, Entabeni Expand Executive Team
SAM Magazine—Granby, Colo., June 19, 2025—Indy Pass and Entabeni Systems have hired four senior executives to their C-suite: Alex Lahood as chief operations officer;…
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Letter to the Editors :: May 2025
Thanks for the mentoring I wanted to take a moment to thank SAM, MountainGuard, and High Peaks Group for pairing me with Brundage Mountain …
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Hermitage Club Names Josh DeBottis as Bill Benneyan’s Successor
SAM Magazine—Wilmington, Vt., June 18, 2025—The Hermitage Club at Haystack Mountain has appointed Joshua DeBottis as its incoming executive director and general manager, effective…
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SNOW PEOPLE – June 2025
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Mastering Your Mindset
Mindset is a leadership tool that sets the tone for your whole team. Mindset is a powerful thing. It influences our behavior, decision-making, communication,…
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SAMMY Leadership Award Class of 2025
SAM Magazine—Natick, Mass., April 1, 2025—Four remarkable leaders have been recognized with a 2025 SAMMY Leadership Award for their vision, hands-on dedication, and people-first…
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NSAA to Honor Chris Cushing, Chip Perfect
SAM Magazine—Lakewood, Colo., March 27, 2025—The National Ski Areas Association (NSAA) has named two longtime ski industry leaders as the recipients of two of…
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Snow People – March 2025
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Buckley to Retire as CEO of JHMR, Doug Pierini to Succeed
SAM Magazine—Jackson Hole, Wyo., Feb. 3, 2025—Mary Kate Buckley will retire as CEO of Jackson Hole Mountain Resort on May 31, 2025, after seven…
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PSIA-AASI Hires Jeff Lifgren as New CEO
SAM Magazine—Lakewood, Colo., Jan. 9, 2024—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has named Jeff Lifgren as its…
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Change Management
When change seems to be all we do, how do we manage it to our advantage? Bob Dylan once said, “There is nothing so stable…
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Meet Mike
SAM sat down with the new National Ski Areas Association president and CEO, Mike Reitzell. In September, the National Ski Areas Association named Mike…
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Snow People — December 2024
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…

