SAM Coverage
Marketing
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Mature Industry– Marketing Redesign
Ski equiptment manufacturers at Ski Magazine Week conferences urged to “recognize the new world” they’re in.
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The Brand Study– An Analysis
Whether or not the revelations prove to be valid, the ski industry has a new viewpoint on its customer says Jim Spring.
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Press Investment
A learge group of foreign journalists were entertained in Utah last season. The net effect will be seen in the future. By Janet Nelson.
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History As A Marketing Tool
Ski resorts are becoming more interested in preserving memorabilia of the sport. Lew Cuyler tells how they use history to gain customers.
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Ski France– Competition And Character
The Alps have their appeal, but by American standards it may be more mystique than real says Werner F Schuster.
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Brand Revisited
This time Milton brand interviewed skiers at ski areas, but again came up with startling feedback, says jim Spring.
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Press Kits– Too Much, Too Many, Too Late
Mea culpa cries Abby Rand. Sometimes a stream of pertinent information is better than a flood of facts.
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Going Public Relations
PR agencies are not for every ski area, but when they work, they do well reveals Claire Walter.
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Direct Marketing-Response-Mail
Reaching the right people and getting a response is a very special kind of advertising as explained by Manyon Millican.
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Research Reports– The Southern Skier
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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Mpos
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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The Changing Skier Market
The first insallment of a lively discussion among seven experts covers how the areas relate to their public.
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Marketplace
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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The Changing Ski Industry
A group of top marketing experts explores the identity of the ski area industry and looks at directions for the failure. Part II of…