SAM Coverage
Marketing
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Where Marketing Efforts Work
In Washigton and Oregon, ski industry groups are successfully promoting skiing on a local basis.
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Ski Area Advertising– Whats Right Whats Wrong
A highly respected advertising expert critiques ski area advertising with some surprising conclusions.
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Ski Trips Look Like Tourism At Marketing Show
Record numbers of ski marketers get new view of their sales potential.
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New Marketing Directions Needed
Focusing on older skiers, ski clubs and a change in advertising outlets, might be the best solution to that Ubiquitous growth problem.
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Fall 1988 Media Roundup
Names, contacts and advertising prices for newspaper ski supplements across the country.
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Boreal Builds A Palace
A giant snow sculpture made history and grabbed media space during a Lake Tahoe promotion.
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Attracting Conference Dollars
The meeting business in winter and summer is not just for the big areas. Claire Walter discovered there’s big money to be made if…
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A Changing Market
A demographer (who also skis) looks at the oportunities and pitfalls in the coming decade. A valuable outside opinion about skiing future.
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Sell With A Celebration
Anniversaries, birthdays and other high points can be used as powerful marketing tools. Here is some advice on how to make the most of…
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Publicizing Milestones
Getting media coverage for a celebration doesn’t just happen. It takes planning and forethought.
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Utah’s Four Marketeers
Deer valley, Park Citiy, Snowbird and Sundance are battling for supremacy with the gang on the other side of the Rockies as well as…
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Fall 1986 Media Roundup
A newspaper and magazine survey of what’s coming in ski coverage and ski/travel sections.
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People–Older, Relocated And More Diverse
Knowing demographic trends will enable ski areas to direct marketing to appropriate groups.