SAM Coverage
Marketing
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Marketing– The Science Of Growth
Increasing the number of skiers can no longer be seat-of-the-pants; sophisticated marketing techniques are needed.
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Genus Skier-A Research Report
Using data generated exclusively for SAM, the demographic and psychographic differences between skiers and the general public are demonstrated. By David Rowan.
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Selecting An Advertising Agency
The task begins with self analysis-each area must know its unique situation, personality and problems and convey this information to potential agencies. By Scott…
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Writing A Marketing Plan
This is a living document that must fit into the overall business plan of the ski area in order to warrant the funding necessary…
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Catching The Fitness Boom
The right market is as important as the right facilities for a ski resort athletic club.
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Commission Report On America Outdoors
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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Consumer Ski Shows
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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National Opinion Survey– Clear Messages
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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Sponsors And Skiing
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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The Value Of Video
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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Marketing Departments Under Glass
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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Fall 1987 Media Roundup– Contacts
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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From Toddlers To Teens-It’s High Tech
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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The Power Of Positive Persuaders
Market segmentation should be more than simple demographics. The motivators for going skiing need to be part of the promotion process.
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A Picture Can Save A Thousand Words
Illegally parked cars that were towed presented a customer relations problem until the evidence became irrefutable.