SAM Coverage
Retail
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Snow People – October 2017
This October edition of Snow People includes happenings to prominent people in the mountain resort industry since our last edition in early August. Sam…
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Snowmaking Begins in the U.S.
SAM Magazine—Dover, Vt., Sept. 27, 2017—The mercury dropped over the weekend in the western high country, and a handful of resort snowmaking crews took…
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2017 MSAA Summer Meetings and Trade Show
The 2017 MSAA Summer Meetings & Trade Show, held Aug. 20-23 at Devil’s Head, Wis., was memorable for several reasons. For one, this was…
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Ramping Up Retail
What resort shops can do to improve their sales. Retail efforts at many ski areas commonly lack the kind of allure and excitement that…
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Non-Skiers Join the Scene
When you add it all up, winter resorts offer much more than just skiing and riding. Perform an online search for top ski resorts…
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Mountain Spy :: March 2011
Mountain Spy Liz Eren take on specialty shops to find out about the local ski areas. The results show that there is a lot…
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If You Sell It, They May Come
As city ski and board shops disappear, resort shops just might gain business. Snowsports retailing isn’t easy under any circumstances. Area and resort shops…
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Trippin’
In the never-ending search for visitors and market share, ski shop bus groups can be a valuable option for ski areas. “In this economic…
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What’s New :: 2008
Our annual look at the latest and greatest products for you and your guests. Check out this year’s top picks. Under coverFor outdoor entertainment,…
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The Ultimate Treehouse
Aspen/Snowmass started from scratch and created the ideal children’s center. “Investing in the youngest generation” is a dictum the Aspen Skiing Company has taken…
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Online Sales for Dummies
With Shopatron, any retail shop can gain a share of online sales-for free. Online retail has been a looming threat for many brick-and-mortar retailers,…
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Making the Connection
How retailers and resorts can work together to help recruit and retain new participants. For all that they share in common, retailers and resorts…
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Taking the Mystery Out of Customer Service
Camelback’s mystery shopper program has helped take its customer focus to a new level. When Art Berry took over Camelback Ski Area and Camelbeach…
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Seeking Success at Retail
The SIA Model for Success research says that guests just want to relax and enjoy the mountains. Have we been missing the point? SIA’s…
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Would You Like Fries With That?
The pros and cons of letting franchises into the mountain community. Taking a cue from the No Spin Zone, several ski areas are touting…
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Riding the Gravy Train
When Winter Park redid its old cafeteria, not only did the lodge get a face lift, but profits took a turn for the better,…
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Working the Shows
Put the “show” into the consumer show equation to build brand awareness and sell lift tickets.
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Piling on the Extras
This piece is about a Leran To Ski/Ride program at Pats Peak, N.H., where extra income is generated by lesson programs run for local…