SAM Coverage
Retail
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When In Doubt, Shop
This piece details how a strong, carefully planned retail presence can lead to year-round sales success.
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Think Small to Sell Big
This article explores how successful retail and rental operations earn extra income from selling basic accessories by stocking deep and using smart pricing.
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Resorts as Retailers: Expanding Avenue or Wrong Turn?
This article explores the increasing use of retail shops owned by mountain resorts for added revenue. It can be a profitable venture as long…
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Retrenching Time for Retail Trade Shows?
Seth Says less is more. Fewer trade shows and redirecting $$ saved by attending fewer events into smart marketing can help drive the induistry…
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Renting Super Sidecuts
Now that consumers seem to have enthusiastically accepted the concept of super sidecuts, rental managers need to train staff in this area, specifically regarding…
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Making Money In The Board Business
A guide to the retail and rental snowboard operations that have proven to be profitable. Written by SAM’s snowboard consulting professional. Includes tables of…
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Ski Resorts To Mine Trademark Gold
A look at the licensing agreeement between World Wide Ski Corp. and Green Fields, a logo merchandiser. The two have formed the World Wide…
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Going Short On Cross Country
A look at the latest trend in cross country ski technology: the “short ski.” With a standardized short ski that comes in only one…
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Resort Side Of The Industry: Performance Sound; Potential Good.
A comparative look at the resort side of the industry vs. the retail side. Due to an oversupply of hard goods, suppliers extended credit…
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And Now, The Ultimate Short Ski
A look at the experimental new “Snow Runners” that are a combination boot and ski, seen as a way to bring in new skiers…
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Extend Your Brand
The best brand extensions can keep resorts on guests’ minds throughout the year. ometimes an amber pour of fresh maple syrup is a reminder…
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Rental Buyer’s Guide :: January 2017
The broadening scope of the rental shop customer has manufacturers enhancing the quality of their products. If there is a unified message about the…
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Return Of The Goons
Remember goon skis? In the late 1950s, stunt skiers liked to make super-short skis by sawing the shovels off a pair of old wood…