SAM Coverage
Ski Area Profiles
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Snow Partners Appoints Jeff Boliba Chief Growth Officer
SAM Magazine—Montville, N.J., June 15, 2023—Snow Partners promoted Jeff Boliba to the newly formed role of chief growth officer. As CGO, Boliba will oversee…
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Summer Lodging: Guests Push Back Against High Rates in West
SAM Magazine—Winter Park, Colo., June 14, 2023—Lodging properties at western mountain destinations are facing a more price-sensitive customer this summer, according to the latest…
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Vail Resorts Saw Strong Q3 Results, Spring Pass Sales
SAM Magazine—Broomfield, Colo., June 13, 2023—Vail Resorts showed strong visits and revenues for the fiscal third quarter ended April 30. That helped offset soft early-season,…
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Matt Davies Named President and GM of Cypress Mountain
SAM Magazine—Boyne Falls, Mich., June 9, 2023—Boyne Resorts named Matt Davies as president and general manager of Cypress Mountain, West Vancouver, B.C. Davies started…
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The Onlys
Meet the three ski areas that are the only ones in their respective states. While some states are dense with ski areas, Tennessee, Maryland,…
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Winter Ends Strong, But Inflation Threatens Summer Business in Western Destinations
SAM Magazine—Winter Park, Colo., April 18, 2023—Widespread snowstorms in March had skiers and riders eagerly booking end-of-season Western mountain vacations, according to the monthly…
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John Kelly Named Taos Ski Valley COO
SAM Magazine—Taos Ski Valley, N.M., April 13, 2023—Taos Ski Valley promoted vice president of operations John Kelly to chief operating officer. As COO, Kelly will…
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Snowbasin and Club Med Part Ways
SAM Magazine—Huntsville, Utah, March 24, 2023—Snowbasin and Club Med cancelled development of a 320-room hotel, the plans for which were unveiled in September 2021.…
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Alterra To Invest Nearly $500 Million This Year
SAM Magazine—Denver, March 21, 2023—Alterra Mountain Company plans a nearly $500 million capital investment program across its portfolio of destinations over the next year.…
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Old, New, Renewed
Three ski areas in different stages of life show what it takes to successfully propel a mountain resort into the future. This story is…
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New Growth
SAM sat down with Sierra-at-Tahoe GM John Rice to learn more about the mountain’s extensive recovery effort following the devestating Caldor Fire and the lessons…
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New York AG Files Antitrust Lawsuit Over Toggenburg Closure
SAM Magazine—Fabius, N.Y., Oct. 27, 2022—New York Attorney General Letitia James has filed an antitrust lawsuit against Intermountain Management Inc. over Intermountain’s purchase and…
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U.S. Ski and Snowboard Hall of Fame Class of 2022
SAM Magazine—Park City, Utah, Sept. 20, 2022—The U.S. Ski & Snowboard Hall of Fame has selected nine individuals for induction next March. The athletes…
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SAM Summer Ops Camp Explored Opportunities, Challenges, and Fun
The four-season masterpiece of Quebec’s Tremblant resort was the host site of this year’s SAM Summer Ops Camp—an immersive, multi-day event designed to help…
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Rainbow Fire at Brundage Now Under Control
SAM Magazine—McCall, Idaho, Sept. 12, 2022—The Forest Service has declared the Rainbow Fire to be officially under control, five days after lightning sparked the…
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Alterra Acquires Ski Butlers Rental Service
SAM Magazine—Denver, Sept. 8, 2022—Alterra Mountain Company has acquired Ski Butlers, a leading ski equipment rental and delivery service based in Utah. Ski Butlers will…
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Todd Bennett Named President and COO of Deer Valley Resort
SAM Magazine—Park City, Utah, July 13, 2022—Todd Bennett will become president and chief operating officer of Deer Valley Resort, Utah, effective Aug. 1, 2022.…
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Going All In
Snow King Mountain and Sundance Resort have made hugh investments in nearly every aspect of their operations in order to secure their long-term success.…