SAM Coverage
Ski Area Profiles
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Kaplan to Retire from Aspen Skiing Co. in 2023
SAM Magazine—Aspen Snowmass, Colo., March 24, 2022—Aspen Skiing Company (ASC) president and CEO Mike Kaplan will retire April 30, 2023. At that time, Kaplan will have…
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Western Destination Occupancy and Rates Reach New Records
SAM Magazine—Winter Park, Colo., March 18, 2022—Occupancy and rates at western mountain destinations have set records for the season through the month of February,…
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Suhadolc Named GM of Mount Snow, McDowell to Lead Roundtop
SAM Magazine—Broomfield, Colo., March 16, 2022—Vail Resorts has named new general managers to two of its northeastern resorts: Brian Suhadolc will take the helm…
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Aspen Skiing Co. Gives Company-Wide $3/Hr Raise
SAM Magazine—Aspen, Colo., February 11, 2022—Aspen Skiing Company (Ski Co.) said Thursday it will give all salaried and hourly employees a $3/hr raise, effective…
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Will the Spirit and Frontier Airline Merger Drive Skier Visits?
SAM Magazine—Denver, Colo., Feb. 10, 2022—In a $6.6 billion deal expected to close in the second half of 2022, Spirit Airlines will merge with…
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Resorts Report Strong MLK Weekend Visitation
SAM Magazine—Cambridge, Vt., Jan. 21, 2022—After a break following the busy Christmas period, ski areas are again reporting strong business over the MLK holiday…
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Loaded Chair Detaches, Falls at Wildcat
SAM Magazine—Pinkham Notch, N.H., Jan. 10, 2022—On Saturday, Jan. 8, a chair carrying a 22-year-old snowboarder on the Snowcat triple at Wildcat Mountain, N.H.,…
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Holiday Period Turbulence and Triumph
SAM Magazine—Cambridge, Vt., Jan. 7, 2022—While many resorts grappled with the impacts of the Omicron surge over the holiday season, which left operators with…
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Fire on the Mountain
Sierra-at-Tahoe GM John Rice reflects on the devastating Caldor Fire, the hard lessons learned, and what’s next for the resort as it emerges from…
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Vail Resorts Optimistic On Coming Season
SAM Magazine—Broomfield, Colo., Dec. 10, 2021—Vail Resorts (VR) reported a 47 percent increase in season pass units for the 2021-22 season, as of Dec.…
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Jackson Hole Boosts Minimum Wage from $15 to $18
SAM Magazine—Teton Village, Wyo., Dec. 2, 2021—Jackson Hole Mountain Resort (JHMR) increased its minimum wage for all non-tipped positions from $15 per hour to…
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Blacktail Mountain Acquired by Mission Ridge
SAM Magazine—Lakeside, Mont., Nov. 19, 2021—The owners of Mission Ridge, Wash., have purchased Blacktail Mountain Ski Area in Lakeside, Mont. Blacktail has been on…
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Vail Resorts Unveils New Winter Plans and Procedures
SAM Magazine—Broomfield, Colo., Nov. 16, 2021—Vail Resorts (VR) is implementing new operational plans and guest service procedures for winter 2021-22, including limited peak ticket…
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Challenges Ahead for Sierra-at-Tahoe Recovery
SAM Magazine—Twin Bridges, Calif., Oct. 14, 2021—Significant damage sustained from the Caldor Fire—a 221,000-acre conflagration that tore through the Tahoe Basin in late August…
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Powdr to Offer Express Lift Access Upgrade
SAM Magazine—Park City, Utah, Oct. 11, 2021—Powdr is launching Fast Tracks, a daily ticket or season pass upgrade option for express lift access via…
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Alterra Partners with Share Winter Foundation
SAM Magazine—Denver, Sept. 14, 2021—Alterra Mountain Company and Share Winter Foundation have entered a multi-year collaboration highlighted by a donation to Share Winter of…
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Mt. Rose Raises Minimum Wage, Requires Vaccinations
SAM Magazine—Reno, Nev., Sept. 13, 2021—Mt. Rose Ski Tahoe has raised its minimum wage to $15 per hour for all positions that were previously…
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Squaw Valley Alpine Meadows Now Palisades Tahoe
SAM Magazine—Olympic Valley, Calif., Sept. 13, 2021—After a year of in-depth research and discovery, Squaw Valley Alpine Meadows has changed its name to Palisades Tahoe,…