SAM Coverage
Ski Area Profiles
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Canada Eases Travel Restrictions, Resorts Prepare
SAM Magazine—Kelowna, B.C., Sept. 9, 2021—Canada’s federal government relaxed travel restrictions for fully-vaccinated, non-essential travelers this week, a promising development for destination market resorts. Non-essential…
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Mount Bohemia Bumps to $20 an Hour
SAM Magazine—Mohawk, Mich., Aug. 23, 2021—Mount Bohemia bumped its starting wage to $20 an hour for all jobs except bartenders, who will start at…
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CWSAA Virtual Spring Conference a Success
SAM Magazine—Kelowna, B.C., May 3, 2021—Canada West Ski Areas Association (CWSAA) held its annual spring conference virtually, April 26-29. It drew 650 attendees, who…
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Special Report: The American Rescue Plan of 2021
By Mark E. Battersby The $1.9 trillion American Rescue Plan (ARP) includes lots of potential benefits for winter resorts, especially smaller ones. Here’s a…
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Claims of Racism at Whitefish Resort Lead to Changes
SAM Magazine—Whitefish, Mont., March 22, 2021—A group of 20 to 30 protesters gathered on and around the Whitefish Mountain Ski Resort Sunday morning to…
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What Relief Can the American Rescue Plan Offer Resorts?
The $1.9 trillion American Rescue Plan (ARP) of 2021, mostly known for the $1,400 payments to individuals earning up to $75,000 and couples earning…
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POM Acquires Outside, Creates Multi-Media Empire
SAM Magazine—Boulder, Colorado, Feb. 23, 2021—Pocket Outdoor Media (POM), which has been accumulating active lifestyle content and services, significantly expanded its reach by acquiring…
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Special Report: Backcountry Ed Can Save Lives
SAM Magazine—Natick, Mass., Feb. 19, 2021—As of Feb. 19, 28 Americans have died in backcountry avalanches this winter, five more than the entire 2019-20…
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Indy Pass Adds Soldier Mountain and Pomerelle
SAM Magazine—Portland, Ore., Feb. 2, 2021—Soldier Mountain and Pomerelle Mountain Resort, Idaho, have joined the Indy Pass. Each resort will provide Indy Pass holders…
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Highway West Vacations to Manage King Pine Ski Area
SAM Magazine—East Madison, N.H., Jan. 29, 2021—Highway West Vacations will be providing full property management for New Hampshire’s King Pine Ski Area, Purity Spring…
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Exclusive Wasatch Peaks Ranch Plans to Open for 2021-22
SAM Magazine—Peterson, Utah, Jan. 29, 2021—A new private mountain resort development in Utah aims to open to members for skiing and riding next winter.…
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Covid Insights: Turning a Corner?
Virus cases are dropping. So are positivity rates and hospitalizations. Nearly 20 million Americans have begun receiving vaccines. The week’s Virus Tracker from the…
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I Am a Snowmaker 2021: And the Winner Is…
SAM Magazine—Boischatel, Quebec, Jan. 25, 2021—More than 4,000 total votes were cast during the seven-day voting period in the 2021 HKD I AM a…
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Shutdown of French Resorts May Extend Through Entire Season
SAM Magazine—Paris, France, Jan. 20, 2021—Ski resorts in France had hoped they could start up their lifts and welcome skiers and riders on Feb.…
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Virtual Conferences Continue in 2021
With the continuation of the COVID-19 pandemic, many of the traditional education opportunities have moved online. We know it’s a busy time, so SAM…
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Western Resorts’ Lodging Decline Reveals Impact of Covid
SAM Magazine—Winter Park, Colo., Jan. 15, 2021—Overall seasonal occupancy held steady during December from the previous month, but was down 18.6 percent compared to…
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CCSAA Consumer and Retailer Survey Results
SAM Magazine—Woodstock, Vt., Jan. 13, 2021—As part of a research initiative and in partnership with Snow Sports Insights, the Cross Country Ski Areas Association (CCSAA)…
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Several Major Markets, Destinations See Post-Holiday Covid Surge
SAM Magazine—Denver, Jan. 12, 2021—Since the Christmas holiday period, coronavirus cases have been rapidly on the rise in several major western ski states and…