SAM Coverage
Ski Area Profiles
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Cal Conniff, former NSAA Head, Dies
SAM Magazine—Kennebunk, Maine, Jan. 11, 2021—Cal Conniff, president/executive director of the National Ski Areas Association (NSAA) from 1973 to 1990 and a 1990 U.S.…
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A Gem Worth Fixing
New ownership, a dedicated crew, and a sustainable vision have Saddleback Mountain primed for success after a 5-year closure. After a tumultuous five-year…
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Covid Case Trends Turned More Favorable in December
Coronavirus cases were flat or down in 46 states and Washington, D.C., as the Christmas holiday week began, according to the latest tracking report…
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Big White Responds Quickly to Covid-19 Outbreak
SAM Magazine—Kelowna, B.C., Dec. 18, 2020–A cluster outbreak of 76 positive Covid-19 cases at Big White Resort has spurred action from the resort and…
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Winter Park to Require Passholder Reservations
SAM Magazine—Winter Park, Colo., Dec. 16, 2020—Winter Park is implementing a passholder reservation system ahead of the holidays, as large crowds and limited terrain…
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Redford Sells Sundance Mountain Resort
SAM Magazine—Sundance, Utah, Dec. 14, 2020—Robert Redford is selling Sundance Mountain Resort in Utah to Broadreach Capital Partners and Cedar Capital Partners, which are both…
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Moszynski Out at NSP, Board Chair’s Comments Under Fire
SAM Magazine—Lakewood, Colo., Dec. 11, 2020—Meegan Moszynski is no longer executive director of the National Ski Patrol (NSP) after three and a half successful…
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Changes Abound for Ski Areas—As Expected
SAM Magazine—Natick, Mass., Dec. 9, 2020—Ski area operators worked hard for months to develop operating plans and protocols for this strange winter, knowing all…
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Summer Ended on Positive Note for Western Destinations
SAM Magazine—Bradenton, Fla., Nov. 18, 2020—Western mountain resorts enjoyed a slight 1.3 percent bump up in year-over-year occupancy in October compared to October 2019,…
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New Mexico Shutters Ski Areas as States Tighten COVID Restrictions
SAM Magazine—Santa Fe, N.M., Nov. 14, 2020—New Mexico Gov. Michelle Lujan Grisham and state health officials temporarily re-imposed a statewide order Friday that closes…
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Greg Gavrilets Named Attitash GM
SAM Magazine—Bartlett, N.H., Oct. 29, 2020—Tennessee native Greg Gavrilets is the new general manager of Attitash in New Hampshire. He succeeds longtime Attitash leader…
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Weekly Virus Reports Show COVID-19 Wave Building
The weekly coronavirus infection rate trends compiled by the Insights Collective shows a steady and worrisome rise in COVID-19 cases in many major wintersport…
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Western Destinations Post First Revenue Gains Since February
SAM Magazine—Winter Park, Colo., Oct. 15, 2020—With only one month remaining in what has been a bleak summer for lodging at western mountain resorts,…
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SAM and SNOW Operating Partner for Capacity Management Video Series
SAM Magazine—East Rutherford, N.J., Oct. 14, 2020—To help resorts plan for the upcoming winter, SAM and SNOW Operating have partnered to produce the Capacity…
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Learning Goes Virtual
With the continuation of the COVID-19 pandemic, many of the traditional fall education opportunities have moved online. We know it’s a busy time, so SAM pulled…
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Vail Resorts Cuts More Marketing Jobs, Reorganizes
SAM Magazine—Broomfield, Colo., Oct. 1, 2020—Vail Resorts underwent what it called “the final step of a restructuring of our marketing organization.” The move cut…
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U.S. Ski and Snowboard Hall of Fame Class of 2020
SAM Magazine—Ishpeming, Mich., Oct. 1, 2020—The U.S. Ski and Snowboard Hall of Fame induction Class of 2020 includes eight ski and snowboard athletes and…
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Insights on COVID-19: Lessons from Disney to Austria
There’s a lot going on outside the ski industry that sheds light on the course of COVID restrictions and reopenings. Disney, and Florida, are…