SAM Coverage
Ski School
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Getting Started
How effective is Learn to Ski and Snowboard Month? Consider: Two ‘never evers’ who took lessons as part of the January promotion three years…
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Creating Skiers
Innovative ski and snowboard schools across the country illustrate how resorts can create new customers. For years now, the ski industry has worried that…
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Learning Curves
As Learn to Ski and Snowboard Month continues to grow, see how resorts across the country are promoting the program. Jim Mullins, marketing director…
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Night Moves
When the sun goes down, turn those lights on to entertain guests. Winning a dedicated and willing night crowd is no easy feat for…
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Higher Learning
The Burton Snowboard Academy at Northstar-at-Tahoe is creating core participants. Learning to snowboard can be a tough go. It looks so cool on TV,…
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Fearless Predictions
When we entered the new millennium, we asked a few experts to predict the future. Here we revisit these experts for an update. Indoor…
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Getting Schooled
Ski school participation is waning across the board. How do we get more people to sign up to try our sport? In the golden…
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Filling Up the Park
Mountain Creek is giving away lessons and more than doubling its ski and snowboard school bookings. The sun was out and the snow was…
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Speak-Out :: Humans Were Not Meant To Hibernate
Learn to Ski and Snowboard Month. When your industry attracts only 3.5 percent of the U.S. population, there is plenty of potential for…
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Park It in the Post-Season
After the season ends, some areas are taking advantage of leftover snow by running terrain park camps. They’re the last remnants of a season…
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The Ultimate Treehouse
Aspen/Snowmass started from scratch and created the ideal children’s center. “Investing in the youngest generation” is a dictum the Aspen Skiing Company has taken…
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Speak Out :: Family Fun?
The trials and triumphs of taking a family ski vacation. One of the joys of working at SAM has always been traveling to winter…
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Mountain Spy :: March 2008
For this edition of Mountain Spy, our 007 Liz Eren posed as a mother in need of information. THE QUESTION: MY HUSBAND AND I…
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Speak Out :: Snowsports Schools and Remembering Darcy Brown
Rick Kahl asks Is a Snowsports School a Profit Center or a Recruiting Center? Ann Rowan remembers Darcy Brown. Is a Snowsports School a…
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Mountain Spy :: September 2008
This month, Mountain Spy Liz Eren set out to see how well ski resorts are recruiting ski instructors. She found that most ski areas…
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Who’s Trying Now?
Conversion and retention are the buzzwords of the industry. While the overall needle hasn’t moved much, here are some bright spots. It’s hardly a…
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Mountain Spy :: May 2007
For this edition of Mountain Spy, our 007 Liz Eren got on the horn to find out how ski resorts handle the potential return…
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Mountain Spy :: May 2006
SAM goes undercover. The Question: My friends and I are planning to come up and ski this weekend for the day. We thought it…