SAM Coverage
Ski School
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Minority Report
A look at several independent programs that strive to get more minority groups on our hills, both as guests and as employees.
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The First Time
SAM goes undercover as a beginner and tests out the experience at two resorts-one large and one small. The results may surprise you.
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Happy Campers
Specialty clinics and camps are a great way to improve the experience for your guests, and it can add to the bottom line.
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Ride Guide
The industry take its first stab at putting freestyle to paper. “Freestyle is not new but it is alive and thriving in many new…
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Get ’em While They’re Young
Maine-based WinterKids infiltrates the school system to promote outdoor education and winter sports. It’s a long journey from equatorial Africa and southeast Asia to…
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On the Fast Track
SolVista in Colorado has ditched the wedge in favor of getting first-timers direct to parallel. The results are impressive.
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Taking a Leap into Freestyle Instruction
With customer demand growing, PSIA and AASI are moving quickly to make pipe and park instruction more widely available.
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cover shot
Nathan Bilow’s cover shot illustrates a feature article, “Converting to the Core” by Chris Brink and Maggie Loring. The feature begins on page 44.
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Converting to the Core
This article explores the American Skiing Co.’s recipe for converting first-time skiers and snowboarders into life-long fans. It’s a combination of physical attributes of…
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Growth by Lessons
This is a profile of the successful ski school operation at Hyland Ski and Snowboard Area in Minnesota. Bucking a national trend, the resort…
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A Vital New Role for Ski Schools?
David points out that in trying to fix low retention rates among ski areas, ski school needs to play an important role, making instructors…
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Increasing Skier Visits
This piece posits that better retention rates and real growth will be improved if the ski instruction martketplace is opened up to new methods.…
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Seth Says: The Marketing Wisdom of Marshall Tito
Seth takes a look at how the disconnect between ski school, rentals and ticketing works to frustrate visitors and lead to losses of regular…
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PSIA-AASI Replies, Explains Role
This essay by the president of the PSIAA is a response to Speak-Out pieces in the November 2000 issue that discussed the role of…
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Instruction: Practice Makes Perfect
Instructors should learn a new sport or instruct a favorite summer activity in the off season to hone teaching technique.
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Piling on the Extras
This piece is about a Leran To Ski/Ride program at Pats Peak, N.H., where extra income is generated by lesson programs run for local…