SAM Coverage
Snowboards / Boots
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Sandia Peak Opens for First Time Since 2022, Now Under MCP Ownership
SAM Magazine–Albuquerque, N.M., Feb. 15, 2024—Skiers hit the slopes at New Mexico’s Sandia Peak Ski Area last weekend as the mountain opened for the…
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Rental Buyer’s Guide 2018-19
SAM’s annual review of the latest trends in products and programs for the alpine and snowboard rental business. Currently, with the euro taking a…
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What Renters Want
From self-service boot selection to reformatted shops, see how these resorts have successfully upped their rental game. The push to increase trial and especially…
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Rental Gear 2014
Manufacturers on both the Alpine and snowboard sides continue to find ways to make the rental process easier and guests happier. The four cornerstones…
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SIA 2014 Editor’s Picks
SAM editors cruised the trade show floors of the SIA Snow Show to find new products for both employees and guests. The 2014 SIA…
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Right In Tune
Rental gear can make or break a guest experience and requires year-round care. Given the profit contribution rental makes for many areas, the capital…
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Ramping Up Retail
What resort shops can do to improve their sales. Retail efforts at many ski areas commonly lack the kind of allure and excitement that…
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Rocking the Rental World
Areas are actually making rental shops a positive part of the guest experience. Today’s rental shop is not your father’s rental shop. It’s not…
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Fearless Predictions
When we entered the new millennium, we asked a few experts to predict the future. Here we revisit these experts for an update. Indoor…
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Candid Cameras
Investing in good security equipment can greatly decrease ski and board theft, and increase customer satisfaction. Maybe he didn’t think anyone would notice, but…
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Walk on the Wild Side
Thanks to advancing technology in equipment, off-piste skiing and snowboarding are more popular than ever…and many resorts are answering the call. We are in…
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Rentals on the Rise
The economic slowdown could fuel an uptick in rentals. When the airlines first announced last spring that they would charge extra for each checked…
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Champagne Taste
A slow but monumental change is shifting the balance away from basic fleet rentals toward demo and high performance gear.
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Lift Issues Temporarily Close Hesperus Ski Area
SAM Magazine—Durango, Colo., March 3, 2017—The Colorado Passenger Tramway Safety Board identified several deficiencies during a lift inspection at Hesperus Ski Area, including signage,…
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Rental Guide 2016-17
Once the red-haired stepchild of the ski and ride world, rental equipment has become the family’s blossoming honor roll student. Rental equipment is a…