SAM Coverage
Summer
-
Hot Fun in the Summer
SAM took to the IAPPA tradeshow floor and gathered a crop of new ideas for summer fun in the mountains. If you wanted to…
-
Shift the Risk
If you’re planning on holding special events this summer or next season, here’s what you need to know. As spring and summer approach, resorts…
-
Taking the Mystery Out of Customer Service
Camelback’s mystery shopper program has helped take its customer focus to a new level. When Art Berry took over Camelback Ski Area and Camelbeach…
-
Mountain Spy :: July 2006
SAM goes undercover The Question: I’m looking for an alternative to the beach this summer with my family, I have two kids and was wondering…
-
Speak Out :: September 2006
Jarrod Moss responds to SAM’s query with “Thoughts on a Summer Day.” SAM talks about “Taking Safety to the Next Level.” And PSIA examiner…
-
Make Summer Sizzle
SAM hit the road to the annual IAAPA show to find out what’s hot for the warmer months and what some ski areas were…
-
A Blast From the Past
Mountains have the edge on selling gravity thrill rides, so maybe it’s time to take a look at the Alpine Slide again. It’s as…
-
Mountain Spy :: July 2007
In this Mountain Spy we talked to customers instead of customer service. Our aim, to figure out how well your core consumers know your…
-
Beyond the Slopes
The new summer activities offer guests the same thrills and back-to-nature experiences that the snow-draped winter mountains provide.
-
All Hail the Bullwheels of Summer
Mountain bike parks for summer guests boil down to the freestyle terrain your winter guests love. It’s all about creativity and doing it right.…
-
Bouncing Into Summer
Gravity sports are all the rage and a great way for mountain resorts to cater to the summer guest. Given the cost of capital…
-
Fun and Games
Take a look at some of the trends in entertainment straight from the International Association of Amusement Parks and Attractions show. For areas considering…
-
Construction Site :: March 2006
A look at what areas around the country were up to last summer. Last summer, resorts concentrated on getting people up the hill, giving…
-
Switching On the Off Season
For more and more resorts, summer business is becoming a way of life. “We have 882 lodging rooms open 365 days a year, so…
-
A Better Bowl?
When it comes to summer attractions, some areas are taking a new look at skateboarding. Is it right for you? When it comes to…
-
Where the Rubber Meets the Road
This summer, winter resorts took the advantage of Americans’ desire to stay close to home.
-
Construction Site
In anticipation of a good year, ski resorts all over spent the summer adding and expanding to their terrain and other offerings.