SAM Coverage
Ticketing
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Folks Glad to Gather in East and West for NSAA Winter Conferences
SAM Magazine—West Dover, Vt., Feb. 9, 2024—It’s that time of year again, when folks gather for a bit of networking, education, and snow sliding…
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A Balancing Act
What is the status—and future—of the day ticket? It wasn’t long ago that resorts wanted skier visits to be on day tickets—a higher-yield product…
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Making It Interesting
Season pass strategies vary for 2022-23, with many notable changes, additions, and subtractions. As the door closes on 2021-22, resorts across North America are shelling…
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The Evolution in Pass Plans
2021-22 season pass products aim to capture last season’s surge in demand and, in some cases, manage it. Amid the uncertainties of this…
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Pandemic Silver Linings
Many changes that resorts made for this Covid winter will have lasting impacts on operations and the guest experience. Face coverings? Check. Capacity limits?…
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Early Pass Sales Fall Flat
In response to the abrupt end to the 2019-20 season, and uncertainty about the economy and the 2020-21 season, skiers and riders held off…
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Season Pass Partners
Do multi-area passes benefit everyone? Epic and Ikon partners weigh in. Now that the season pass courtship is over and partners chosen, it’s time…
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Pass Sales Keep Rising
Despite Epic and Ikon, pass sales are growing at many smaller and independent resorts. With the entrance of the Ikon and the presence of…
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News and Views :: May 2018
PodSAM, patrol for girls, season’s pass comparison, and more. PODSAM LISTEN AND LEARN If you haven’t explored the world of podcasts, now’s the time…
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A Wise Target Market
Get ’em while they last: senior skiers remain an attractive and lucrative demographic. If you were a CEO or a VP of marketing and someone…
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Rethinking Achievement
Rewarding kids for good grades is a no brainer, but are we missing an opportunity to do more? I was never a Whitney Houston…
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Pass Sales on the Rise
One day, season pass sales will plateau, or even fall. But this is not that day. All across the country, early season pass sales…
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Mountain Spy :: Entitled Customers
In this month’s Mountain Spy, we address the trend of entitled customers. The responses vary, but a personable employee is always the best solution…
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Mountain Spy :: July 2015 :: Disgruntled Pass Holders
In this month’s Mountain Spy, we address a hot topic this past season—disgruntled pass holders. The responses vary, but a personable employee is always…
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SNOW Operating to Operate Mountain Creek Ski Resort
SAM Magazine—Vernon, N.J., Aug. 22, 2017—SNOW Operating has entered into a long-term partnership with Mountain Creek Ski Resort, N.J., to manage the resort’s winter…
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KSL/SkiCo Joint Venture to Acquire Deer Valley
SAM Magazine—Denver, Colo., and Park City, Utah, Aug. 21, 2017—After a short breather from ski resort ownership consolidation, the newly formed entity of KSL…
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Will They Come Back?
Despite last winter’s lack of snow, season pass sales are surprisingly good. As of late September, resorts across the country were reporting season pass…
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Skiers, Riders Are Optimists
A little early-season snow is all it takes to tap the pent-up demand from last winter. “To say the mood is upbeat is an…