SAM Coverage
Ticketing
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Nick of Time
Winter arrived late in much of the country, but stayed late—and proved snow is always better late than never. Call it the “just in…
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Blue Pages :: September 2013
WHO WILL CONTROL PARK CITY RESORT?… HOW TO FINANCE THE FEEDERS?… THE BATTLE OVER BELLEAYRE… CALIF. PUTS A KINK IN ZIPLINE BUSINESS… A PLETHORA…
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Collective Alliances
As resorts come together to sell combined season passes, are customers responding? I’m head over heels with marketing, but time and time again it’s…
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Managing Uphill Traffic
With the growth in uphillers, prudent policies and ample communication can reduce risks for all involved. While most skiers and riders take the traditional…
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Mountain Spy :: May 2014
In this month’s Mountain Spy, we took on the discount seeker. With spring conditions in play, Mountain Spy Liz Mettler called to see about…
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Is the Price Right?
Alternatives to traditional ticket pricing might just be inevitable. Pricing strategies in any business can be like a form of sorcery. A little hocus-pocus…
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Blue Pages :: January 2011
GET A GROUPON… …OR TAKE A SHOT ON LIFTOPIA… JUST SAY NO TO GLUTEN… CULTURE SHOCK AT SQUAW VALLEY… 30 YEARS OF GRATITUDE… TAMARACK…
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Electronic Ticketing
New ticketing systems are leading to an increase in profits and a decrease in payroll and fraud. The horse-drawn carriage, the telegraph, the candle——at…
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Getting Started
How effective is Learn to Ski and Snowboard Month? Consider: Two ‘never evers’ who took lessons as part of the January promotion three years…
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Mountain Spy :: May 2011
Mountain spy, Liz Eren, takes on season pass deals and spring skiing. THE QUESTION: ARE YOU OFFERING A COMBINATION SEASON PASS THAT INCLUDES THIS SPRING…
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Mountain Spy :: July 2011
Mountain Spy Liz Eren takes on summer operations–a growing profit center at many resorts. QUESTION: DO YOU OFFER A SUMMER SEASON PASS? MOUNTAIN 1…
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Halo Effect Lifts Pass Sales
A strong finish to the 2010-2011 season helped boost season’s pass sales for 2011-12. There is a big difference between a hangover and a…
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Lot-to-Lift Made Easy
It’s a brave new world out there in customer service thanks to new mobile devices that make it easier to cater to guests’ needs…
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A Tough Sell
As the 2011-12 season wound down in March, many areas had to figure out how to promote next season’s passes. Despite an historically warm…
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Mountain Spy :: May 2012
In this Mountain Spy segment, Liz Eren tackles our less-than-stellar season with a well-placed call during spring season pass promotions. And even when Liz…
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Mountain Spy :: November 2012
Mountain Spy Liz Eren poses a question about the Bring a Friend Challenge. Sadly, most resorts were unprepared. QUESTION: I’M PLANNING TO BUY A…
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Mountain Spy :: May 2009
Mountain Spy Liz Eren took to the phones to find out about pass pricing. Coming off of a tricky year, it’s more important than…