SAM Coverage
Ticketing
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2009-10 Pass Sales Off to Mixed Start
Results mostly match last season’s snowfall and enthusiasm levels. Ski resorts are doing their part to combat the worldwide economic recession, slashing season pass…
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Mountain Spy :: July 2009
Mountain Spy Liz Eren took to the phones to get info on discounts on season passes. THE QUESTION: DO YOU HAVE ANY DISCOUNTS ON…
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Fearless Predictions
When we entered the new millennium, we asked a few experts to predict the future. Here we revisit these experts for an update. Indoor…
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Head for the Pass
Skiers and riders scooped up season’s passes in great numbers this year. In an effort to overcome a lingering recession and lock in skiers…
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Short But Suhweet
Good snow offset a short season for most. Late start. Early end. But in between, the 2009-2010 ski season was quite good. The length…
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Fighting Fraud
Scammers have grown more resourceful–so have resorts. They make their own season passes. They white out dates, cut wickets, sell promo tickets for cash.…
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Hedging Bets
Resorts used deals and pass promotions to lock in business for this season. In the East, the Farmer’s Almanac is calling for a colder…
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Mountain Spy :: November 2010
Mountain Spy Liz Eren tackles customer service as a mother in this edition. Question: My son came home from school and was telling me…
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Pricing it Right
Is there such a thing as too much of a discount? Pricing has always been a big part of many ski resorts’ marketing strategy.…
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Season Passes for Sale
Pass possibilities continue to expand and results are good. A coast-to-coast, beginning-to-end outstanding snow and ski season is already carrying over to next winter.…
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Disappearing Act
The “Gini Index” suggests that a shrinking middle class has limited U.S. resort visits. With what may be the first-ever 60-million visit total this…
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Keeping Up With the Joneses
Here’s a look at how small ski areas around the country successfully compete for their share of the pie. In a country that seems…
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Mountain Spy :: November 2006
SAM goes undercover to learn about season pass options for the recent college grad. The Question: Hi, I’m just out of college and I…
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Snow? Who Needs Snow?
The early season brought its usual heartache and cheer. As usual, the U.S. ski season is once again a story of contrasts. Despite record…
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Mountain Spy :: May 2007
For this edition of Mountain Spy, our 007 Liz Eren got on the horn to find out how ski resorts handle the potential return…
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Mountain Spy :: September 2007
For this edition of Mountain Spy, our 007 Liz Eren quierd areas in regions where the weather was less than cooperative last year to…
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Happiness Comes in Big Numbers
Resorts are going to greater and greater lengths to woo elusive group business.