SAM Coverage
Ticketing
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Pricing Summer
Pricing summer activities is the season’s hardest task. After another mediocre winter, resorts are happily turning their attention to summer. And if winter does…
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The eCommerce “Wait” Problem
Resorts and software developers are locked in a dangerous stalemate, each expecting the other to adapt to its ways. Online sales—eCommerce—are an important part of…
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Deals Expand the First-Time Audience
Discount subscription programs such as Groupon broaden the newbie market. At Sundown Mountain Resort in Dubuque, Iowa, we are constantly working on initiatives that…
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Creating New Customers
Resorts roll out new conversion programs to put skier/rider numbers on a growth track. Terrain-based learning, ski giveaways, free season passes, affinity cards, coupon…
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New Audience: Old Timers
Crystal Mountain, Mich., has found that retirees can be the key to a chronic marketing challenge: increasing midweek business. Regardless of size or location,…
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Ticketing And Access Control
As John Dendy, ticket manager of Red River, New Mexico, puts it, “the day of selling tickets out of cigar boxes has long past.”…
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Ticketing And Access Control
As John Dendy, ticket manager of Red River, New Mexico, puts it, “the day of selling tickets out of cigar boxes has long past.”…
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Pick Your Price And Your Place
For years the ski industry has been hearing that the cost of skiing is getting too high. Ski areas have responded with explanations that…
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Tickets = Time
Over the years ski area operators have been very inventive in creating lift ticket products to offer guests. A review of the marketplace reveals…
