The verdict is in: regardless of how they are sliding down the mountain, people know us as the ski industry, running ski areas. If that designation doesn’t bother anyone, why change it?
The Voice of the Mountain Resort Industry | Est. 1962
Browse SAM
From the Magazine
From your search:
SAM Answer · AI
Searching…
No matches. Press Enter for the full archive search.
Mountain Departments
Popular Sections
Since 1962
Subscribe to SAM.
Six print issues a year, exclusive access to events and programs, and the archive of content operators have trusted for six decades.
Individual Subscription · Treat yourself.Group Subscription · Spread the love & save.Gift Subscription · Make someone’s day.
Already a subscriber? Log in →
Free Newsletters
Industry intel, in your inbox.
Stay informed with news, ideas and insights for mountain resort professionals.
SAM Member
Sign in
Enter your email and we’ll send a secure sign-in link — no password needed. If you have a SAM subscription, it’s connected automatically.
Check your inbox — we’ve sent a secure sign-in link. It expires in 15 minutes.
Dev (staging) — email is off here.
Open your sign-in link →
Not a subscriber? Start a subscription →
November 1996 Issue
What Do We Call Ourselves?