ESPN’s Winter X Games transformed Crested Butte, Colo., into the ultimate playground for alternative winter sports. Though the event required a great deal of preparation, the resort benefited from significant media exposure.
The Voice of the Mountain Resort Industry | Est. 1962
Browse SAM
From the Magazine
From your search:
SAM Answer · AI
Searching…
No matches. Press Enter for the full archive search.
Mountain Departments
Popular Sections
Since 1962
Subscribe to SAM.
Six print issues a year, exclusive access to events and programs, and the archive of content operators have trusted for six decades.
Individual Subscription · Treat yourself.Group Subscription · Spread the love & save.Gift Subscription · Make someone’s day.
Already a subscriber? Log in →
Free Newsletters
Industry intel, in your inbox.
Stay informed with news, ideas and insights for mountain resort professionals.
SAM Member
Sign in
Enter your email and we’ll send a secure sign-in link — no password needed. If you have a SAM subscription, it’s connected automatically.
Check your inbox — we’ve sent a secure sign-in link. It expires in 15 minutes.
Dev (staging) — email is off here.
Open your sign-in link →
Not a subscriber? Start a subscription →
March 1998 Issue
X Games Draw Crowds, Cameras to Crested Butte