The Voice of the Mountain Resort Industry | Est. 1962
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July 1993 Issue
Statistics from the 1992-93 National Skier Opinion Survey could lead to strategies for effective target marketing. Topics covered are: regions and differences, gender-age-marriage, female skiers, beginning skiers, income, expenditure and average days skied by income. Author summarizes the data and relates the demographics to potential marketing plans. Includes charts, graphs and cover story.
