In This Issue
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When Your Mother Is Not Your Date
Statistics from the 1992-93 National Skier Opinion Survey could lead to strategies for effective target marketing. Topics covered are: regions and differences,…
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Pr Clutter Busters
An extensive look at the busy world of public relations. Consists of background info and continues through all major levels of PR,…
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Single Skiers Not Forgotten
Two ski areas tested innovative programs to attract solos and got mixed results. Both Killington, Vermont, and Copper Mt., Colorado, tried reduced-rate,…
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Credibility? No Problem- Just Guarantee Snow
Loon Mountain, New Hampshire, used a money-back guarantee to back up their claims on published ski reports. Battered by the media battle…
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Skier Participation Studies
A look at the new figures from National Sporting Goods Association (NSGA) and American Sports Data (ASD) surveys reveal some surprising snowboarding…
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Ramp Monitor Board
For just a few dollars and a few minutes of installation time, Winter Park, Colorado, got peace of mind with a “Bottom-line,…
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The Environment And Your Customer
A report on the 1993 Roper opinion survey that reveals that more Americans are conservationists than preservationists. Includes a sidebar of suggested…
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Shocking Problem
A solution to the problem of static electricity that builds up in lift chairs. With just $50 and a few hours of…
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To Lease Or Not To Lease, That Is The Question
Leasing, as an alternative to buying, has some surprising advantages and is worth considering in the current tax environment. A financial approach…
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Our Future Is Kids
In all the hi-tech marketing capabilities of segmentation, zip code targeting and psychographics, perhaps we forget one very basic fact, which, if…
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Needed: Evironmental Action Blueprint.
The environment…environmental sensitivity…environmental opposition…National Environmental Policy Act. The word is inexorably a part of our personal lives, as we buy environmentally acceptable…
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Priorities For NSAA
From Maine to California, from Washington to New Hampshire, ski area operators are saying the “environment” is the issue they want their…
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Computer Products
Hand held computer Data General’s model 5221 series hand held point of service computer is a small (7.5″x3″x1″), lightweight (14.4 oz) device…
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Software Overkill
“The recurrent theme in this (computer) business is smaller, faster, cheaper. Except for software, which gets bigger, slower and costs the same,”…
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Buzz Words Highlight Travel Symposium
“Synergy” and “quality control” were last year. The 410 people who attended the 18th Annual Ski Travel Symposium at Vail this April…
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Cross Country As Outdoor Entertainment
For the first time in a decade, the Cross Country Ski Areas Association Continental Conference was held in the East in April…
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PNSAA And Cwsaa Share Variety
Pacific Northwest Ski Areas Association and Canada West Ski Areas Association held a three-in-one meeting at the Coeur d’Alene Resort, Id., in…
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NSAA Reborn With An Upbeat Mood And A New Look
National Ski Areas Association came back together, May 3-6, for its convention in San Diego, its identity reconfirmed, its collective shirt busting…
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Offbeat Advertising: A Campaign That Worked
One magazine page stood out from last season’s abundance of virtually interchangeable ski area advertising that featured gorgeous skiers on great snow…
