The Voice of the Mountain Resort Industry | Est. 1962
From the Magazine
Six print issues a year, exclusive access to events and programs, and the archive of content operators have trusted for six decades.
Stay informed with news, ideas and insights for mountain resort professionals.
Enter your email and we’ll send a secure sign-in link — no password needed. If you have a SAM subscription, it’s connected automatically.
Check your inbox — we’ve sent a secure sign-in link. It expires in 15 minutes.
Dev (staging) — email is off here.
Open your sign-in link →
January 1996 Issue
The decline in numbers of women skiers can be attributed to a variety of factors: “hassle factor,” poor promotion of benefits and services to women and poor response to male messages being sent in a male-dominated sport. Delivering the right message will be important to attract mothers and the children they bring with them.
