Peer Reviews 2022-23

I’ve been impressed with Snowbasin’s Go North campaign encouraging Ikon Pass holders to take their passes north from Salt Lake City to the resort this winter. Snowbasin has been a valuable addition to the Ikon Pass this year, especially for those living in Utah. In the Salt Lake City area, the Go North campaign has been very visible via paid social, digital banners, and out-of-home placements.