The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

November 2024 Issue

Envisioning An AI-Powered Future

What does the growth of AI mean for the winter sports industry?

AI tools are already reshaping the way we search, shop, schedule, and synthesize data. Whether you actively seek out AI to take your meeting notes, write your policy documents, or answer your customer service questions, AI integrations in the apps, software, and web browsers you do use are growing exponentially. 

In the ski industry, AI is powering website chatbots, analyzing ticketing data, and even surveilling lift operations. For all that AI can already do, though, experts say we’ve just begun to tap its potential.

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