SAM Coverage
Abby Rand
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The Marketplace – Press Kits: Looking Better, But Still Overweight.
Congratulations! As a whole, ski area press kits are definitely better than they were when I wrote a jaundiced review of them in the…
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Buzz Words Highlight Travel Symposium
“Synergy” and “quality control” were last year. The 410 people who attended the 18th Annual Ski Travel Symposium at Vail this April exchanged a…
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Colorado’s Nightmare: Amendment Two
Whoopi Goldberg, Joan Rivers, an association of law librarians, a group of nuns and an indeterminable number of believers in the impropriety of discrimination…
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Head Trips
Inner Skier, Outer Limits, Woman’s Way, Center Skiing, Yoga Skiing — whatever these new tags mean to the theorists who invented them, to the…
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Fact Sheet
A vital document for the ski writer is an area’s fact sheet. What exactly should it contain? To be most useful to most reporters…
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Package It!
Legend says those magic words — “package it” — are what made Coca Cola and Aunt Jemima. They have done pretty well for the…
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Media– Press Kits
I reach for the first envelope on my desk. It contains a colorful brochure and a personal note saying it contains a colorful brochure.…
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Spring Travel Fairs Make Impact
On June 1, 60 area operators, travel agents, lodges and carrier representatives participated in a vacation marketplace staged by the Chicago Metropolitan Ski Council…
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Cashing In On Cross-Country
Someday the ski industry might build a monument to Theodore S. Ryan because he is the man who put a box office on ski…
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A Reservation For Two, Please
Zero Liftline Growth might soon be upon us, bringing good will, simplified maintenance and lots of black ink if the various policies of limiting…
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Pied Piper Of The Promo Set
Get out and help your competitors sell because the whole of an effort is greater than the sum of its parts—that’s the message the…