SAM Coverage
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Customer Service: Small Surveys For Small Areas
The cost-saving aspects of doing in-house surveys of skiers and guests against the cost ($2,500-$3,000) of hiring a survey operator.
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Knowledge Reduces Accidents
Surveys taken at Mount Snow, Vermont, revealed that skiers with knowledge of ski-related fatalities rated skiing as more dangerous on a scale from one…
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Expansion Plus
At Alyeska, Alaska, landscaping got as much attention as the routine additions, with more than $1 million spent on outdoor beauty in addition to…
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Keeping Women Coming Back
Jeannie Thoren is taking her women’s equipment clinics to midwestern areas to make the sport user-friendly for women. This piece explores the merit of…
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Reinventing Tourism Promotion In Colorado
Colorado governor Roy Romer called the Colorado Tourism Summit to explore alternatives in the face of the demise of the Colorado Tourism Board. Article…
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One Year
After the first year in its revitalized form, NSAA’s new president, Michael Berry, reveals plans and visions for the future of the organization in…
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1992-93 Economic Analysis
Snow definitely makes a difference; a fact confirmed by the records of last season, but there were a few soft spots. Skier visits hit…
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As Perfect As Possible
The story of how the father-and-son team of Clyde and Chip Perfect got into the ski business. The Perfects, learning the ski business as…
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Customize Your Lift
Article outlines some practical, inexpensive steps that can make new lifts more user-friendly and safer, too. Topics covered include: lift completion, improved safety, facilitated…
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Lifts 1993
No surprises: the doldrums are still evident in year-end totals of new lifts and Vertical Transport Feet per Hour (VTFH), although circumstances have made…
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Restoration Of Greatness
Intrawest, the new owner of Mont Tremblant, Quebec, is making a massive investment in modernization while assuring the preservation of the area’s history. Joe…
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Out Of The Ashes
A fire in the compressor building at Sunday River, Maine, last season meant a new start and added a lot of snowmaking muscle in…
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A New Dance For The Forest Service
An extraordinary December encounter at Ski Industry Week saw top ski industry executives and Forest Service officials taking new and potentially productive steps. President…
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Supplier Directory
Names, addresses and key contacts for suppliers of products and services to the ski industry.
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1994 Directory Of Products And Services
A listing of products and services and their suppliers within the ski industry.
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To Lease Or Not To Lease, That Is The Question
Leasing, as an alternative to buying, has some surprising advantages and is worth considering in the current tax environment. A financial approach to aid…
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Shocking Problem
A solution to the problem of static electricity that builds up in lift chairs. With just $50 and a few hours of their time,…
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The Environment And Your Customer
A report on the 1993 Roper opinion survey that reveals that more Americans are conservationists than preservationists. Includes a sidebar of suggested actions for…