SAM Coverage
Bob Gillen
-
Finally, Some common sense in Season Pass Pricing
By Bob Gillen, Publisher, The Snow Industry Letter It was like waiting for the other shoe to drop and it finally did. A number…
-
The Revolution in New Media
It was creative, rude and so tasteless it was over the top: Mussolini as TV ski industry spokesperson, extolling the virtues of—what else?—Freeze Magazine…
-
Lessons Learned From Giving It Away
It was a simple but revolutionary concept: don’t charge for lift tickets. For the first 18 days of the 1991-92 season, Crested Butte Mountain…
-
Extreme!
Is there anyone out there in the ski industry who hasn’t heard about extreme skiing? Check his ID. In the last several years there’s…
-
How The Brits See Us
A classic ski joke in Europe is that you can spot people who have skied in America — they get off the plane smiling.…