SAM Coverage
Bob Gillen
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Lessons Learned From Giving It Away
It was a simple but revolutionary concept: don’t charge for lift tickets. For the first 18 days of the 1991-92 season, Crested Butte Mountain…
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SAM Coverage

It was a simple but revolutionary concept: don’t charge for lift tickets. For the first 18 days of the 1991-92 season, Crested Butte Mountain…