SAM Coverage
Claire Walter
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Leaving Breadcrumbs
Good resort signage programs should be cohesive and comprehensive, leaving little room for guests to be confused. Imagine arriving at a third-world airport and…
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It’s A Small World, After All
From Orthodox Jews to second-generation Koreans, resorts have found ways to make all groups feel welcome. Diversity may be a 21st-century buzzword, but it…
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Processes, Problems and Resolutions
Expanding on public lands takes patience and compromise…and more patience. In the annals of American ski area development, there has been no shortage of…
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If You Sell It, They May Come
As city ski and board shops disappear, resort shops just might gain business. Snowsports retailing isn’t easy under any circumstances. Area and resort shops…
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Waking Up Sleeping Giant
Community and state funds have relaunched this small-town, non-profit area. If you’re going to reopen and expand a small, local ski area in…
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Under the Lights
Here is the latest on lighting the slopes for night skiing and riding. In 1936, Bousquet, Mass., became the first ski area in the…
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High-Tech Grooming
GPS-guided grooming can help resorts use resources more efficiently. Love it or loathe it, technology is an increasingly important weapon in the battle to…
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The New Age
Like Peter Pan, Boomers refuse to grow old-but there are a few things they would like. With 60 the new 40 and 50 the…
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Superman Snowcats
Able to see through snow with a single GPS, groomers at Alpe d’Huez make the most of what they’ve got. A long wall in…
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Is Tech Best?
What do journalists really think of that media section on your website? At most ski areas, the printed press kit has gone the way…
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Resort Makeovers
These days, resorts are making a big effort to offer up lifestyle, as well as winter sports. Here’s how seven areas are appealing to…
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A Look of Their Own
When the Homewood, Calif., lift department uniforms were at the end of their life cycle, management did the usual thing: the general manager, human…
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The Dream Team
It was a team that would make Evan Hunt of Mission: Impossible envious. 1) Jerry Blann, president and CEO at Jackson Hole, Wyo. 2)…
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Information Overload
Ski areas are increasingly putting their media kits on the web. The reasons range from economics (no printing, collating, stuffing or mailing costs) to…
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The States of the Web
In the last few years, state-wide resort associations have added websites to the promotional tools they use. And as Americans increasingly turn to the…