SAM Coverage
Claire Walter
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Offbeat Advertising: A Campaign That Worked
One magazine page stood out from last season’s abundance of virtually interchangeable ski area advertising that featured gorgeous skiers on great snow under cornflower…
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Renaissance In The Rockies
Even as skier visits in Colorado were inching toward the magic 10-million mark over the past few years, smaller ski areas in the state…
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Outfitting For Fitness
A fitness center can be a guest amenity, a profit center, a link with locals or a combination of all three. Whatever its manifestation,…
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In-House Network Tv- A New Kind Of Messenger
Ski-V is a different kind of closed circuit broadcasting network made up of state-of-the-art hardware plus easy-to-use software. The new television system, which debuted…
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Vic-Vac Sells With Service
If Mickey Smith has his way, Victoria Vacations won’t be a secret for long. Smith, formerly majority owner and operator of Advance Reservations in…
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Saalbach Snubs Snowmaking
In June 1988, the FIS Congress in Istanbul selected Saalbach/Hinterglemm, Austria, as the 1991 World Championship site on the first ballot — the first…
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Snowmaking And Grooming Win The World Cup
Just when U.S. ski areas succeeded in garnering a series of World Cup opening races, the weather across the country performed a rare sequence…
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Finding Lost Skiers
Increasingly, ski areas are taking a hard line about costly search-and-rescue missions for skiers who ignore posted warnings and stray from patrolled terrain. In…
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The Freebie Hustle
“Robert Wilkinson” visited a number of ski areas in the Pocono Mountains of Pennsylvania last season. As a “staff editor of Ski magazine, he…
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Snowmakers Ice Sugar Mountain
A Southern ski area is only as good as its snowmaking system, so when Dr. Tom Brigham—who easily deserves the epithet, the Father of…