SAM Coverage
Ken Castle
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Little Airport, Big Headaches
Expanding Mammoth Yosemite Airport to better serve California’s most popular ski area should have been a slam-dunk. It sits alongside one of the state’s…
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Maybe It’s Time to Rethink Racing
While the afterglow of the Olympics seems to have created a patriotic group hug among most Americans, it has also left a trail of…
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To Hell and Back
Comeback stories are nothing new to the ski industry, which has seen its share of entrepreneurs overcome great adversities to pursue their dreams. But…
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Enter E-Commerce
Bolstered by dramatic increases in the number of Internet users, this season ski resorts are spicing up their Websites with online transactions that give…
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Sore Sites for the Eyes
Ski resorts aren’t getting it. When it comes to the Internet, they lag far behind other businesses—even behind other types of resorts. For the…
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Skiing Isn’t Just Skiing Anymore
Successful resorts of the future will treat skiing as a form of entertainment, establish more off-slope diversions, reposition themselves to appeal more to women…
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And then the Rains Came…and Came
Much of California’s ski industry was under siege for 30 days from Christmas to the end of January as a one-two punch of torrential…