SAM Coverage
Samantha Rufo
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Real Estate Gets Real
The current state of the real estate market is a wake-up call for resorts. Will resort real estate ever recover from The Great Recession?…
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Candid Cameras
Investing in good security equipment can greatly decrease ski and board theft, and increase customer satisfaction. Maybe he didn’t think anyone would notice, but…
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Summer In the Air
Many ski areas are turning into adventure parks during the summer months. Screams of glee and mock terror echo through the woods as people…
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Crisis Marketing
Guests this season can look forward to deals like never before as ski areas try to lure customers during hard economic times. Indications that…
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Who’s in Charge?
Forest Service personnel and budgets are drying up. Is there a solution? Some milestones are worth celebrating. But for Mountain High, Calif., the arrival…
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Real Estate Meltdown
The credit freeze hit the resort business late, but it has now halted many projects in their tracks. Is the real estate party over?…
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Tamarack in Turmoil
How finances for a northern resort went south. They still talk about the time President George Bush came to Tamarack, the up-and-coming Idaho resort…
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The Look of the Future
by Ken Castle “A foolish consistency is the hobgoblin of little minds.” —-Ralph Waldo Emerson “Consistency is the last refuge of the unimaginative.” —Oscar…
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Vibrant Villages or Ghost Towns?
With much fanfare, the new Village at Squaw Valley opened for business last winter in what should have been a slam-dunk season. Shops and…
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Out of the Blue
For years, the ski areas, hotels and visitors bureaus that surround Lake Tahoe have been crying the blues over their inability to win recognition…