SAM Coverage
Samantha Rufo
-
Real Estate Gets Real
The current state of the real estate market is a wake-up call for resorts. Will resort real estate ever recover from The Great Recession?…
-
Candid Cameras
Investing in good security equipment can greatly decrease ski and board theft, and increase customer satisfaction. Maybe he didn’t think anyone would notice, but…
-
Summer In the Air
Many ski areas are turning into adventure parks during the summer months. Screams of glee and mock terror echo through the woods as people…
-
Crisis Marketing
Guests this season can look forward to deals like never before as ski areas try to lure customers during hard economic times. Indications that…
-
Who’s in Charge?
Forest Service personnel and budgets are drying up. Is there a solution? Some milestones are worth celebrating. But for Mountain High, Calif., the arrival…
-
Real Estate Meltdown
The credit freeze hit the resort business late, but it has now halted many projects in their tracks. Is the real estate party over?…
-
Tamarack in Turmoil
How finances for a northern resort went south. They still talk about the time President George Bush came to Tamarack, the up-and-coming Idaho resort…