SAM Coverage
Matthew Kreitman
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Tapping TV
“Reality TV, that’s cheap. Putting the X Games on television requires 10 times the production resources used to cover an NFL game,” says Deric…
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The Kindest Cuts
Freestyle skiers and snowboarders are the perfect customers. They show up opening day and are still lining up to drop into the halfpipe come…
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Food for Thought
We live in times when sales of beef and hard liquor are steadily declining, while organic greens and fresh papaya are available year-round at…
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Smaller is Sometimes Better
A rising tide lifts all boats. But it won’t necessarily lift them all equally. Likewise, good snow last year was the key factor in…
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From the Streets to the Slopes
Most ski areas now accept the logic behind offering more than just downhill skiing and snowboarding. Smaller areas with limited vertical have demonstrated that…
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A Piece of the Corporate Pie
The necessity for year-round cash flow has led ski areas to develop a steady, if sometimes low-yield, business hosting corporate events and conferences during…
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Just Cleaning Up at Aspen
The novelty of allowing snowboarding at Aspen lasted until about mid-afternoon on the day they opened the doors. After that, anyone who suddenly materialized…
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Trends: A New Toy is Coming
If you’ve seen kids scudding around snow-covered town parks or the base area, jibbing your parking-lot railings on what appear to be skateboards without…
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Getting Into Bed Together
“We keep being told about fixes for the ski resort industry, but they never quite seem to work,” says Pat O’Donnell, president of Aspen…
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Looking Beyond Our Borders
As residents of a small flat island, British ski enthusiasts have had to venture overseas ever since they invented winter sports vacations in 1860.…
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Standards for Judging Riders
What’s the difference between a slob and mute grab? Is a frontside 720 harder than a switch 540 with a grab? And, do you…
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Travel Industry Recommends Aggressive Sales Tactics
Despite the growing popularity of the Internet as a way to reach consumers directly, traditional avenues into the $50 billion U.S. travel industry—tour operators,…