SAM Coverage
Robert Frohlich
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A Question of Balance
Which is more important to an area’s operations: building real estate or improving the mountain product? It depends. By the mid-1950s, Sugar Bowl was…
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The Ski Industry Discovers Puppy Love
Sit. These are well-behaved dog stories. Actually, these stories are about many well-behaved dogs and their masters who annually visit mountain resorts across North…
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Killer Snow
Twenty years later, patrolman Casey Jones at Alpine Meadows, Calif., still recalls the moment when Anna Conrad was miraculously found. “This hand came out…
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A Golden Anniversary for Dodge Ridge
In 1947, Earl Purdy was operating a profitable general store and gas station between the towns of Ripon and Manteca, California, called Simm’s Station.…
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Where No (Wo)man Has Gone Before
Mammoth Mountain General Manager Pam Murphy still recalls being summoned to Mammoth-owner Dave McCoy’s office when she was a marketing assistant. A president from…
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Murray Miller: Master Snowmobile Mechanic
It’s doubtful that any resort employee has a better time doing his job than Murray Miller, the 42-year-old mechanic who has been taking care…
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MVP: Steve Turner, Sierra-at-Tahoe
SAM invites readers to suggest others for recognition as MVPs—the exceptional employees who make a difference, no matter what their title or where they…
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The Clothesline Lift
The Squaw Peak Tram at Squaw Valley, Calif., was born of necessity, constructed under duress, operated in peril and retired a legend. Built under…