SAM Coverage
Sarah Wojcik
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Six Resorts Chosen for Inaugural Rise Up Challenge
SAM Magazine—Natick, Mass., April 20, 2021—Six lift maintenance teams have been chosen to participate in the inaugural Rise Up Challenge supported by Leitner-Poma of…
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Snowbound Aims to Make Big Splash This Fall
Special report by Katie Brinton. SAM Magazine—Park City, Utah, April 20, 2021—SIA’s Snowbound Festival, a reimagined version of the former BEWI Expos, is set…
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Conference Update
Virtual and In-Person for Summer and Fall 2021 From the cancellation of events in early 2020 to the move to virtual over the past…
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Western Mountain Destinations Finish Strong
SAM Magazine—Bradenton, Fla.., April 20, 2021—Western mountain resorts capitalized on short-term bookings—those made less than 30 days prior to arrival—in March and April to…
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Big SNOW Appoints New GM
SAM Magazine—East Rutherford, N.J., April 14, 2021—Big SNOW American Dream named Mark Dobrowolski as its new general manager. Dobrowolski has been serving as interim…
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Snowbasin, Salomon Partner on Learn-to Program
SAM Magazine—Huntsville, Utah, April 13, 2021—Snowbasin Resort and Salomon are partnering in a program in which Salomon will provide Snowbasin with equipment for rentals…
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Executive Leadership Changes at Vail Resorts
SAM Magazine—Broomfield, Colo., April 13, 2021—Vail Resorts (VR) is undergoing a leadership shuffle at its headquarters in Broomfield, with some top executives moving to…
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Alterra Plans $207 Million in Capital Improvements
SAM Magazine—DENVER, April 12, 2021 —Alterra Mountain Company plans to invest $207 million in capital improvements, including $111 million in resort projects at Steamboat, Deer…
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Ban Expires on J-1 and H2-B Visas
SAM Magazine—Ludlow, Vt., April 9, 2021—The Trump administration ban on J-1 and H2-B visas has officially expired, opening up the possibility once again for…
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Four Leaders Recognized with SAMMY Leadership Awards
SAM Magazine—Natick, Mass., April 7, 2021—The 2021 SAMMY Leadership Awards honor four individuals for their positive impact on their resorts, local communities and industry…
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Lift Operations Mountain Department
Lift operations are essential to safety, guest flow, and overall mountain efficiency. The Lift Operations Department focuses on lift management, staffing, training, maintenance practices,…
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Technology Mountain Department
Technology is transforming how ski resorts and mountain operations work. The Technology Department explores digital tools, operational software, automation, data systems, and guest-experience tech…
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Snowmaking Mountain Department
Snowmaking remains one of the most critical components of ski area operations. The Snowmaking Department covers snowmaking systems, best practices, air and water management,…
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Sustainability Mountain Department
Environmental sustainability is increasingly important for ski areas and mountain communities. The Sustainability Department examines energy efficiency, water management, climate-resilience planning, waste reduction, and…
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Alterra Names Brownlie COO for Resorts
SAM Magazine—Denver, Colo., April 5, 2021—Alterra Mountain Company has promoted Mark Brownlie from regional chief operating officer (RCOO) for the company’s Western Region to…
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Covid Causes More Closures in B.C.
SAM Magazine—Kelowna, B.C., April 1, 2021—Canadian resorts Revelstoke and Big White are both closing ahead of schedule, just as British Columbia enters a three-week…
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OIA Study Reflects New Outdoor Participant Demographics
SAM Magazine—Boulder, Colo., April 1, 2021—A special report from the Outdoor Industry Association (OIA) found that new, more diverse outdoor participants sought new recreation…
