SAM Coverage
Sarah Wojcik
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Executive Leadership Changes at Vail Resorts
SAM Magazine—Broomfield, Colo., April 13, 2021—Vail Resorts (VR) is undergoing a leadership shuffle at its headquarters in Broomfield, with some top executives moving to…
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Alterra Plans $207 Million in Capital Improvements
SAM Magazine—DENVER, April 12, 2021 —Alterra Mountain Company plans to invest $207 million in capital improvements, including $111 million in resort projects at Steamboat, Deer…
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Ban Expires on J-1 and H2-B Visas
SAM Magazine—Ludlow, Vt., April 9, 2021—The Trump administration ban on J-1 and H2-B visas has officially expired, opening up the possibility once again for…
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Four Leaders Recognized with SAMMY Leadership Awards
SAM Magazine—Natick, Mass., April 7, 2021—The 2021 SAMMY Leadership Awards honor four individuals for their positive impact on their resorts, local communities and industry…
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Lift Operations Mountain Department
Lift operations are essential to safety, guest flow, and overall mountain efficiency. The Lift Operations Department focuses on lift management, staffing, training, maintenance practices,…
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Technology Mountain Department
Technology is transforming how ski resorts and mountain operations work. The Technology Department explores digital tools, operational software, automation, data systems, and guest-experience tech…
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Snowmaking Mountain Department
Snowmaking remains one of the most critical components of ski area operations. The Snowmaking Department covers snowmaking systems, best practices, air and water management,…
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Sustainability Mountain Department
Environmental sustainability is increasingly important for ski areas and mountain communities. The Sustainability Department examines energy efficiency, water management, climate-resilience planning, waste reduction, and…
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Alterra Names Brownlie COO for Resorts
SAM Magazine—Denver, Colo., April 5, 2021—Alterra Mountain Company has promoted Mark Brownlie from regional chief operating officer (RCOO) for the company’s Western Region to…
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Covid Causes More Closures in B.C.
SAM Magazine—Kelowna, B.C., April 1, 2021—Canadian resorts Revelstoke and Big White are both closing ahead of schedule, just as British Columbia enters a three-week…
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OIA Study Reflects New Outdoor Participant Demographics
SAM Magazine—Boulder, Colo., April 1, 2021—A special report from the Outdoor Industry Association (OIA) found that new, more diverse outdoor participants sought new recreation…
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As Vaccinations Rise, So Do Resort Travel Plans
SAM Magazine—Denver, March 29, 2021—With vaccinations accelerating in many locations across the U.S., resort travel planning has begun returning to normal, according to the…
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Snow People—March 2021
Resorts Maggie Murray and Jesse True, Arapahoe Basin, Colo. Arapahoe Basin welcomed Maggie Murray as its new finance director and Jesse True as its new…
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Claims of Racism at Whitefish Resort Lead to Changes
SAM Magazine—Whitefish, Mont., March 22, 2021—A group of 20 to 30 protesters gathered on and around the Whitefish Mountain Ski Resort Sunday morning to…
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Loaded Chair Falls from Lift at Camelback
SAM Magazine—Tannersville, Pa., March 22, 2021—A chair carrying three passengers detached from the haul rope and fell to the ground Sunday afternoon at Camelback…
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What Relief Can the American Rescue Plan Offer Resorts?
The $1.9 trillion American Rescue Plan (ARP) of 2021, mostly known for the $1,400 payments to individuals earning up to $75,000 and couples earning…
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Western Destinations Continue to Rebound
SAM Magazine—Winter Park, Colo., March 15, 2021—With just two months to go in the winter season, lodging at mountain destinations regained lost ground, according…
