SAM Coverage
Sarah Wojcik
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Prepare for a COVID Winter with Resilient Leadership Training
SAM Magazine—Natick, Mass., Sept. 16, 2020—In response to the COVID-19 impact on resorts and their leaders, the SAM Summit Series is offering a Resilient Leadership Training…
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Mixed Bag: Resorts Detail Opening dates and Operating Plans
SAM Magazine—Killington, Vt., Sept. 16, 2020—More resorts are releasing 2020-21 operating plans and opening dates, as operators shift their focus from summer to winter.…
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Wildfires Rage Near Western Resorts
SAM Magazine—Lakeshore, Calif., Sept. 10, 2020—Snow may be falling in the Rockies, but wildfires are raging up and down the West Coast. The impacts…
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Staying Safe as Recreational Activity Grows
COVID practices and safety are key as consumers shift their focus, from fear and isolating to getting out and being active. With demand for…
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Grade School Programs: PSAA Suspends, CSCUSA Moves Forward
SAM Magazine—Denver, Sept. 9, 2020—The Pennsylvania Ski Areas Association (PSAA) membership is suspending its popular 4th & 5th Grade Snow Pass, while Colorado Ski Country USA…
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Winter Openings on the Calendar
SAM Magazine—Sept. 9, 2020—A cold snap earlier this week marked the end of summer in Colorado, as a storm dropped more than a foot…
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NSAA Unveils COVID Safety Signage
SAM Magazine—Lakewood, Colo., Sept. 9, 2020—During a Sept. 8 webinar, the National Ski Areas Association (NSAA) presented a series of sign templates that convey…
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“I Challenge That!”
Smart ways to overcome obstacles and make your resort more inclusive. The ski industry has made strong statements recently about addressing the lack…
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New Products :: September 2020
Innovations for the COVID-19 world and beyond. > ASPENWARE ARRIVAL Resort e-commerce and software provider Aspenware has launched Arrival, a mobile-optimized online check-in…
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Insights Collective Examines the Current COVID Scene
The Insights Collective presents its take on Vail’s access reservation system, Labor Day coronavirus mitigation, thermal scanning and facial recognition cameras to monitor the…
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Ikon Pass Adds Red Mountain, B.C.
SAM Magazine—Denver, Sept. 1, 2020—Red Mountain in British Columbia, Canada, is now a partner resort on the Ikon Pass. Ikon Passholders now have access…
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Indy Pass Adds Resorts, Lodging Partners for 2020-21
SAM Magazine—Portland, Ore., Sept. 1, 2020—For its second season, the Indy Pass has added 11 resorts and dozens of independent lodging properties for the…
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Agency Proposes COVID Funds for Vermont Ski Areas
SAM Magazine—Montpelier, Vt., Aug. 31, 2020—Vermont’s Agency of Commerce and Community Development (ACCD) has proposed that federal aid funds be given to the state’s…
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Insights on How Reopenings are Expanding as COVID Numbers Shrink
The Insights Collective reports that as reported COVID cases are decreasing, resorts from Florida to Colorado are expanding their reopenings—even as staff cases turn…
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NSAA Introduces “Ski Well, Be Well” Winter Operating Guidance
SAM Magazine—Lakewood, Colo., Aug. 27, 2020—The National Ski Areas Association (NSAA), with the help of industry leaders and associations, has developed “Ski Well, Be…
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Vail Resorts Unveils Winter Operating Plans
SAM Magazine—Broomfield, Colo., Aug. 27, 2020—Vail Resorts has released answers to the biggest question looming over the mountain resort industry as of late: “What’s…
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Squaw Valley Commits to Name Change
SAM Magazine—Olympic Valley, Calif., Aug. 25, 2020—Squaw Valley Alpine Meadows has committed to removing “squaw” from its resort name. “Having our name be associated…
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Katz, Amsterdam Award $1.5 Million to Youth Organizations
SAM Magazine—Broomfield, Colo., Aug. 25, 2020—Fourteen nonprofit youth organizations will receive grants ranging from $15,000 to $200,000 from the Katz Amsterdam Charitable Trust—founded by…