SAM Coverage
Sarah Wojcik
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Vail Resorts Cuts More Marketing Jobs, Reorganizes
SAM Magazine—Broomfield, Colo., Oct. 1, 2020—Vail Resorts underwent what it called “the final step of a restructuring of our marketing organization.” The move cut…
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U.S. Ski and Snowboard Hall of Fame Class of 2020
SAM Magazine—Ishpeming, Mich., Oct. 1, 2020—The U.S. Ski and Snowboard Hall of Fame induction Class of 2020 includes eight ski and snowboard athletes and…
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Insights on COVID-19: Lessons from Disney to Austria
There’s a lot going on outside the ski industry that sheds light on the course of COVID restrictions and reopenings. Disney, and Florida, are…
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Swain Mountain Joins Indy Pass as Sales Explode
SAM Magazine—Portland, Ore., Sept. 30, 2020—The Indy Pass has added Swain Mountain in western New York to its alliance of independent ski areas, bringing…
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SIA and SAM Team Up for Town Hall Series
SAM Magazine—Park City, Utah, Sept. 29, 2020—Snowsports Industries America (SIA) is teaming up with SAM for a Town Hall series—held virtually on Zoom—about ski resort planning,…
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NSAA Reports on 2020 Climate Challenge
SAM Magazine—Lakewood, Colo., Sept. 29, 2020—The National Ski Areas Association (NSAA) has released the results of the 2019-20 Climate Challenge. This was the ninth…
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Book Early and Online: More Resorts Reveal Operating Plans
SAM Magazine—Ludlow, Vt., September 23, 2020—Resorts are implementing a mix of strategies to manage volume this winter, as most look to get lifts spinning…
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Short-Lead Bookings Help Western Destinations Rebound
SAM Magazine—Winter Park, Colo., Sept. 17, 2020—Lodging performance continued to improve during August at western mountain resorts, but the summer season remained historically slow…
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Understanding the Evolving COVID-19 Landscape
Insights on COVID-19: worldwide effects, local business impacts, adapting to new year-round residents, and setting up resort “schoolrooms.” The Insights Collective examines the week’s…
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Prepare for a COVID Winter with Resilient Leadership Training
SAM Magazine—Natick, Mass., Sept. 16, 2020—In response to the COVID-19 impact on resorts and their leaders, the SAM Summit Series is offering a Resilient Leadership Training…
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Mixed Bag: Resorts Detail Opening dates and Operating Plans
SAM Magazine—Killington, Vt., Sept. 16, 2020—More resorts are releasing 2020-21 operating plans and opening dates, as operators shift their focus from summer to winter.…
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Wildfires Rage Near Western Resorts
SAM Magazine—Lakeshore, Calif., Sept. 10, 2020—Snow may be falling in the Rockies, but wildfires are raging up and down the West Coast. The impacts…
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Staying Safe as Recreational Activity Grows
COVID practices and safety are key as consumers shift their focus, from fear and isolating to getting out and being active. With demand for…
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Grade School Programs: PSAA Suspends, CSCUSA Moves Forward
SAM Magazine—Denver, Sept. 9, 2020—The Pennsylvania Ski Areas Association (PSAA) membership is suspending its popular 4th & 5th Grade Snow Pass, while Colorado Ski Country USA…
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Winter Openings on the Calendar
SAM Magazine—Sept. 9, 2020—A cold snap earlier this week marked the end of summer in Colorado, as a storm dropped more than a foot…
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NSAA Unveils COVID Safety Signage
SAM Magazine—Lakewood, Colo., Sept. 9, 2020—During a Sept. 8 webinar, the National Ski Areas Association (NSAA) presented a series of sign templates that convey…
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“I Challenge That!”
Smart ways to overcome obstacles and make your resort more inclusive. The ski industry has made strong statements recently about addressing the lack…
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New Products :: September 2020
Innovations for the COVID-19 world and beyond. > ASPENWARE ARRIVAL Resort e-commerce and software provider Aspenware has launched Arrival, a mobile-optimized online check-in…