SAM Coverage
Sarah Wojcik
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Vermont Unveils Stringent Winter Operating Guidance
SAM Magazine—Montpelier, Vt., Nov. 3, 2020—The Vermont Agency of Commerce and Community Development in cooperation with the Vermont Department of Health, Vermont Department of…
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Skiers, Riders Plan for Active, Unusual Winter
SAM Magazine—Boulder, Colo., Nov. 3, 2020—American skiers and riders are willing to make several accommodations to the novel coronavirus when they hit the slopes…
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Resilient Leadership Course Opens Again
SAM Magazine—Natick, Mass., Nov. 2, 2020—Last month, 180 current and up-and-coming ski area leaders participated in the Summit Series Bootcamp: Resilient Leadership Training. Due…
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Sun Valley, Smugglers’ Notch Top SKI’s Annual Resort Rankings
SAM Magazine—November 2, 2020, Boulder, Colo.—SKI released its annual resort guide, which ranks the best 50 resorts across North America based on its 2020 reader…
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Partial Lockdown to Close Austrian Resorts
SAM Magazine—Vienna, Austria, Nov. 2, 2020—In an effort to slow rapidly-spreading novel coronavirus cases in Austria, the government there announced on Oct. 31 a…
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Freedom Pass Adapts to Changing Marketplace
SAM Magazine—Glenwood Springs, Colo., Oct. 30, 2020—The Freedom Pass, a reciprocal lift ticket partnership that grants passholders three free days at member resorts, has…
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Good News/Bad News for Air Travel, Business, and Conventions
As the elections approach, there’s a bit of COVID-related news to relate. A Harvard study shows that air travel has a low COVID transmission…
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Poll: Americans Turning to the Outdoors for COVID Relief
SAM Magazine—Oct. 30, 2020—Even with winter approaching, Americans are turning to the outdoors for safety, sanity, and entertainment, according to a Harris Poll conducted…
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Greg Gavrilets Named Attitash GM
SAM Magazine—Bartlett, N.H., Oct. 29, 2020—Tennessee native Greg Gavrilets is the new general manager of Attitash in New Hampshire. He succeeds longtime Attitash leader…
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COVID Surge in Europe Complicates Resort Openings
SAM Magazine—Cervinia, Italy, Oct. 29, 2020—With COVID-19 cases rising quickly in Europe, winter resorts across the continent are facing new capacity restrictions and delayed…
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Weekly Virus Reports Show COVID-19 Wave Building
The weekly coronavirus infection rate trends compiled by the Insights Collective shows a steady and worrisome rise in COVID-19 cases in many major wintersport…
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States, Ski Associations Release Opening Guidelines
SAM Magazine—Albany, N.Y., Oct. 23, 2020—As the winter season approaches, ski-country states and state ski associations are unveiling guidance and requirements for ski areas…
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Sunlight, Guests to Support Local Forest Restoration
SAM Magazine—Glenwood Springs, Colo., Oct. 23, 2020—Sunlight Mountain Resort is supporting fundraising efforts to restore portions of the White River National Forest that were…
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Insights on COVID-19’s Short- and Long-Term Impacts
This week’s briefing from the Insights Collective addresses both short- and long-term issues confronting resort businesses during the pandemic. In the short term: As…
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Key Eastern Ski Regions Get Government Greenlights
SAM Magazine—Albany, N.Y., Oct. 19, 2020—The governments of New York state and the Quebec province have given ski areas in their respective regions the…
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Jay Peak Joins Indy Pass
SAM Magazine—Portland, Ore., Oct. 19, 2020—The Indy Pass has added Jay Peak in Vermont to its alliance of independent ski areas, bringing alliance membership…
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Insights on COVID Impacts and Creative Solutions
The latest weekly briefing from the Insights Collective notes that lodging properties are responding to COVID-19 by offering extended-stay options, citing recent examples from…
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Western Destinations Post First Revenue Gains Since February
SAM Magazine—Winter Park, Colo., Oct. 15, 2020—With only one month remaining in what has been a bleak summer for lodging at western mountain resorts,…