SAM Coverage
Sarah Wojcik
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Peak Resorts Reports Record Revenue
SAM Magazine—Wildwood. Mo., June 27, 2019—Peak Resorts reported record revenue and strong year-over-year growth in both its fiscal 2019 fourth quarter (Q4) ending April…
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Western Destination Lodging Showing Summer Revenue Gain
SAM Magazine—Denver, June 18, 2019—The short-term summer outlook for lodging properties is showing continued healthy gains in daily rate despite nearly flat year-over-year occupancy,…
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Snow People – June 2019
In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. For even more updates on industry…
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Vail Resorts Posts Solid Third Quarter Results
SAM Magazine—Broomfield, Colo., June 10, 2019—Vail Resorts (VR) reported net revenue increased 13.8 percent, to $957.7 million, in its fiscal third quarter ended April…
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Vermont Ski Industry Celebrates 4.1 Million Skier Visits
SAM Magazine—June 7, 2019, Jay Peak, Vt.—The Vermont Ski Areas Association (Ski Vermont) held its annual meeting at Jay Peak Resort, June 5-6, 2019,…
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Ski NH Reports Ski Area Visits Gains
SAM Magazine—Conway, N.H., June 7, 2019—Ski New Hampshire hosted its annual conference and trade show in Meredith, N.H., June 4-5. At the conference, Ski…
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Pacific Group Joins the NSAA Climate Challenge
SAM Magazine—Park City, Utah, June 7, 2019—Pacific Group Resorts, Inc. (PGRI) has joined the National Ski Areas Association (NSAA) Climate Challenge. The voluntary program…
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California Lift Maintenance and Operations Education Conference 2019
By Dave Zook The California mountain resort industry gathered in Squaw Valley for the Lift Maintenance and Operations Education Conference (LMOE) for the second…
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Record High Skier Visits in Colorado
SAM Magazine—Denver, June 6, 2019—Total skier visits to the 23 member ski resorts of Colorado Ski Country USA (CSCUSA) increased 13 percent over last…
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Sun Peaks, SilverStar Launch Reciprocal Ticket Program
SAM Magazine—Sun Peaks, B.C., June 5, 2019— Sun Peaks Resort and SilverStar Mountain Resort have partnered in a season passholder reciprocal program that benefits…
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Quebec Ski Area Visits Hit 10-Year High
SAM Magazine—Bromont, Quebec, June 5, 2019—Preliminary results for the 2018-19 winter season show the 75 member resorts of the Quebec Ski Areas Association (ASSQ)…
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Baldy Mountain Resort Joins B.C. ERA Pass Alliance
SAM Magazine— Oliver, B.C., May 30, 2019—Baldy Mountain Resort is the latest ski area to join the Enhanced Reciprocal Agreement (ERA), an alliance in…
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Snow People – May 2019
In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. MIKE FERGUSON, ALTERRA MOUNTAIN COMPANYAlterra Mountain…
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Summer Openers Plan for Snow and Sunshine
SAM Magazine—Ludlow, Vt., May 23, 2019—The summer season at winter resorts is about to begin: Memorial Day Weekend openings abound. But Mother Nature seems…
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Industry Advocates for Federal Action on Climate Change
SAM Magazine—May 23, 2019, Washington D.C.—A coalition of outdoor businesses and associations converged on Washington D.C. this week to advocate for climate legislation that…
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Federal Criminal Charges Being Brought Against Stenger, Quiros, and Others
SAM Magazine—Burlington, Vt., May 22, 2019—The U.S. attorney’s office in Vermont is levying federal criminal charges against four of the people allegedly involved in…
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Utah Ski Resorts Set Record for Skier Days
SAM Magazine—Salt Lake City, Utah, May 21, 2019—Utah ski resorts recorded 5,125,441 skier visits during the 2018-19 season, breaking the previous record of 4.58…
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Visits Hit New Highs at Western Mountain Destinations
SAM Magazine—Denver, May 21, 2019—Snow brings people, and this winter’s abundant snowfall resulted in a new all-time aggregated record for occupancy, rate, and revenue…

