The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

May 2024 Issue

Best and Worst in Marketing 2023-24

Fun and funny, low-key and serious, tone-deaf and forgettable, and everything in between, our panelists explain the various marketing efforts that stood out to them from 2023-24, for better or worse.

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Well, that was an interesting season—and we’re not referring to the weather. Marketing efforts in 2023-24 ran the gamut, from long-in-development to reactionary, from creative and inclusive to tone deaf and exclusive, from fun and entertaining to low-key and serious. This winter season and beyond didn’t seem to follow any trends or themes, which made it especially interesting from a consumer (and reviewer) standpoint.

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